Fenty Eyewear S/S 2020 : Mame Anta Wade by Arnaud Lajeunie

[Benn98]

Photographer: Arnaud Lajeunie
Stylist: Jahleel Weaver
Makeup: Anthony Preel
Cast: Mame Anta Wade



Design Scene

 

[RaisinBoy]

Nice shots, but I initially read "Fendi" and was surprised to see Fenty instead. Also, surprised this brand is still a thing? I haven't heard about since the first collection.

 

[GivenchyHomme]

Unfortunately the dark effect makes the model look like a mannequin. The lighting strips away her features. It’s a missed opportunity.

 

[Neha Shukla]

In the first look, it seems to be Fendi Sunglasses... Well I like the way of presenting the eyewear it this way. Nice try

 

[Avonlea]

Looks like something Alexander Wang would do.
This brand is such a non event. Not to mention the glasses in the third photo are an identical copy of Cazal Eyewear.

 

[Benn98]

Wow, now that you've posted the above version, Avonlea, it actually looks dare I say silly on the girl vs edgy on the model.
I do like the campaign, but I don't get how this brand is kept afloat or whether people are buying. A lot of everyday people, not celebrities and influencers who are likely paid.
I know there's a lot of hype around Fenty lingerie and beauty, and those lines probably sell better. But not so sure about the mainline and sunglasses.

 

[Deleted member 1957]

Beautiful ad but the orange sunnies look really dated. I also wonder how the brand is doing considering that there's nothing groundbreaking from them so far.