Filippa K – Ease
It's been a while since this line was launched, but I don't think I've seen anyone posting about this? I've been meaning to go to the store and take a look, but I've been lazy... Has anyone else seen the stuff and can report?
Copied and pasted from the pressrelease:
"Today, leading Scandinavian fashion label Filippa K launches the new concept Ease. Ease is all about respite and well-being, and hence a reaction to today’s hectic society. Soft, comfortable and stylish describe the collection with its relaxed, yet smart garments. To experience the thought behind and the atmosphere surrounding the idea, Ease will be launched in its own boutique at Grev Turegatan in Stockholm.
With Ease, Filippa K has created a concept which is a symbiosis between the outer self and inner self, where the body and the soul decide what clothing to wear without forgoing stylishness for comfort or vice versa.
“Ease follows the Filippa K philosophy to combine style with quality and comfort. When relaxing at home or getting on a long-haul flight one wants to feel at ease with oneself, yet be stylish. The concept is a response to today’s society where personal well being is sought after”, says Filippa Knutson, creative director for Filippa K.
Ease contains elegant however functional garments, where classic pieces have been renewed with modern flattering cuts in materials such as cashmere, silk and finest pure cotton. The collection features deconstructed cardigans, feminine camisoles and trousers with a comfortably tailored waistband. The palette follows the casualness of the clothing, and is based on black and white as well as different shades of green, brown and grey.
The concept will also be available at selected boutiques around Europe, and as part of the new concept you will also find complementing products such as accessories and a CD with refined electronic music produced by Andreas Tilliander. The Swedish architect Gert Wingårdh has created a a conceptual boutique, where modern urbanism meets a casual lifestyle, with an interior made of contrasting materials such as pine and chrome. The harmonic feeling is completed with an installation of green plants that covers one of the walls. Ease’s label and all packaging are designed by Stockholm Design Lab.
For more information please contact:
Patriksson Communication
Ph + 46 8 528 00 590
Ulrika Berglund
e-mail:
[email protected]
Filippa K is a rapidly growing Swedish fashion label with distinct design and brand profile that beathes style, simplicity and quality – smart men’s and women’s fashion that combines timeless design with contemporary edge.
Based in Stockholm, Sweden, Filippa K operates a growing number of Filippa K concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium and Germany. In addition we are represented by some 600 retailers throughout Scandinavia, Europe and North America. There are currently around 120 people with the company, which has an
annual turnover of roughly 30 millions Euros.
Filippa K launches the new concept Ease - a collection that makes one feel at ease with oneself
Filippa K AB
Repslagargatan 17 B
118 46 Stockholm
Sweden
filippa-k.com"
Edit: Trying to upload a pic, but nothing happens...