Francesco Scognamiglio F/W 2016.17 : Lou Schoof by Inez & Vinoodh

[sore]

Art direction: Ricardo Ruini
Hair: James Pecis
Makeup: Jeanine Lobell


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[VogueGirl8910]

The ad looks like was shoot in the 90's.

 

[MulletProof]

or in the late 80s, it's sarah moon-esque..

love it.. I wonder about models like Lou, they're so low profile but the little they do is consistently interesting and.. layered. Agent's probably agent by day, painter by night.

 

[Benn98]

Agent's probably agent by day, painter by night.

Lmao! I'm glad I&V took a liking to her. But you're right, that too seemed purely by chance.

This looks stunning, especially the composition. And the colours are staples for redheads, so what's not to like? I've not liked the first few campaigns from I&V for this season, but it seems they're picking up steam.

 

[apple]

Also:

 

[Benn98]

Hhhmm...love what Alix is wearing here. And that face! I found the delicate hand pose a bit odd, but since Apple posted this from her IG, I've noticed that it's her 'thing'. Definitely a face I'll look out for in the future.

 

[anlabe32]

Awful to look at. I guess I understand the concept of casting such girls and photographing them like that but it's more suiting for a brand like Marni.

Not Scognamiglio who's muses are actually talented and gorgeous (Karmen, Magdalena, Daria S, McNeil). Why not cast them and make the campaign about glamour. It would be much more convincing and it wouldn't feel like a waste of talent and money.

 

[MulletProof]

I don't understand the Marni reference, unless you're actually talking about art direction instead of the models.. they've barely done 2 campaigns, which featured conventional, mainstream models. And what does "talented" even mean in modeling? a long trajectory and experience and therefore alleged versatility?.. hard to disqualify others for that when they haven't first had the jobs. And it's modeling anyway.. members here really make it out to be some type of science.

Also not all campaigns or imagery in general has to feature pageant-looking women.. seriously, if it was up to the criteria of most tFSers obsessed about models here, all campaigns would be rotated among Natasha, Daria and Karmen, we'd only have bleached, tanned or ice queens and their Zoolander impressions in all stories, how truly awful is that. Let's drop fanaticism once in a while... embrace some slightly different aesthetics at least in campaigns that don't really matter..

 

[anlabe32]

Well i'm sorry that you like the campaign and I don't.. having different opinions is nothing wrong.

I'm all for different aesthetics and models for different brands but this is the wrong aesthetic for this brand in my opinion. The whole concept (photography, styling, setting and yes, models) seems more fitting for brands like Marni or Valentino and feels very try-hard and fake here.

I'm just connecting the dots here... or at least, i'm trying to but I can't connect it to this campaign. His previous campaigns with Karmen were better and seemed more true to the brand. He shouldn't be trying to be all romantic and artsy because he'll loose the game from the previously mentioned and other brands. I think he could excel when he goes sexy. He's mostly famous for it too cause celebs like Beyonce or Lohan have worn his sexy dresses.

And then you'll need models like...


vogue, getty, pinterest

Not the models used in this campaign who are more suited to other brands.

But it's not like i'm very interested in this brand, I didn't even look at his last few collections so I wouldn't really know what he's doing now. It's just that these few dresses stuck by me and that's how I recognize the brand. And I can't be the only one...

 

[MulletProof]

^ don't apologize, I think it's great that there's still room for people to elaborate on their points of view. I've never paid much attention to his brand either and could only remember one of his campaigns, the one with Iris in 2010, which still had some experimentation and wasn't about conventional beauty. Seeing the campaigns in the years after that, yeah, 2010 and this one stick out like sore thumbs, and to me it's a switch that responds more to the current trends set by Gucci and Valentino, mostly Gucci and the abrupt departure from the bombshell/sexual image. All part of a bigger debate and whether brands lose identity by playing with codes of sexualization.. I don't think they necessarily do, or that it is wrong per se, or that it's even a different woman, but I guess it all gets enters subjective territory (tastes..).