Frida Gustavsson

[Qemmanu]

……

same source

 

[Qemmanu]

stockholmssaw.se

 

[Qemmanu]

Scandinavia S/S/F/W

cover.dk

 

[pellucid]

Scandinavia S/S/A/W F/W 2013
Photographer: Andreas Öhlund


facebook/stockholmssaw


I don't know if this is the actual cover or if it's just another preview.

 

[pellucid]

Literally Unique


SCANDINAVIA S/S/A/W Photo - Andreas Öhlund | Fashion - Oscar Lange | Hair - Rudi Lewis (Paris: Management + Artists, New York: Management + Artists) | Makeup - Anya de Tobon for Chanel | Model - Frida Gustavsson

Multiple covers are a popular magazine gimmick, but what if every single issue of a magazine had a completely different image on the front page? For their A/W 13 issue Scandinavia S/S/A/W will go where no publication has gone before with 5000 different covers, a each one slightly different than the last. Shot by photographer Andreas Öhlund and starring Frida Gustavsson – the ‘Literally Unique’ issue is something special. Creative director Jakob Hysén Hedberg and Frida explain how this one of a kind project came to fruition.

How did you come up with this concept?

Jakob Hysén Hedberg: I got a bit tired of magazines doing more and more covers for the same issue. Some of them doing covers that wasn’t even linked together by a theme or shot by the same photographer. I was thinking of how to do multiple covers in a new interesting way and came up with the idea to do one unique cover for every copy.

How was this physically possible to do?

JHH: Since digital printing have become so much better over the past years it opens possibilities to work a lot more with uniqueness in printing. But, it has been hard work. Both for me and the photographer – 5000 images have been retouched, and 5000 covers have been laid out and processed for print. Seeing the result it has definitely been worth it though.

Which cover is the best one?

JHH: Impossible to choose one. Frida was amazing, we shoot this for a very long day and she managed to come up with image after image not looking the same. In fact I have separation anxiety… I want to keep them all.

Where can you buy the magazine?

JHH: We have retailers all over the world, but it takes a few weeks for some of them to get the magazines. So the easiest way is to buy it online. Go to scandinaviassaw.com.


What was it like shooting 5000 different covers?

Frida Gustavsson: It was such a fun and memorable experience! Everybody in the team are luckily both great friends and really talented so we just had a relaxed and creative day toying with different hair and make up and ideas.

You must be the model with the most unique covers in the history now?

FG: Haha, I certainly hope so

How did you manage to come up with all these different expressions?

FG: Thankfully I had a great team to help me come up with some fun ideas but mostly we just had fun and played around, shooting 5000 different versions of one image was certainly a creative work out haha!

How is it shooting back home in Scandinavia compared to NYC or Paris?

FG: Back home everything is smaller and less pressure and since Stockholm is my home town I love working there – but even more so I love working with my friends!

models

 

[nudeunderwater]

LOVE ! ^ shows her cute personality

 

[ad31214]

Literally Unique

models.com

 

[kokobombon]

Is this her as Wacky Races´Penelope Pitstop?

starts @ 1:10

 

[HelplessnessGray]

^Nah...I don't think so.I'm not that into the numerous Scandinavia covers yet the ed looks great.

 

[KateTheGreatest]

Love love love the covers, she definitely deserves them
I just wish the title would have been at the bottom of the page,
in some cases it goes over her face.

 

[hexagon sun]

^ Gorgeous for Scandinavia S/S/A/W! What lovely, expressive covers, Frida did a great job there.

An old street-style shot:

Frida Gustavsson after Giambattista Valli, Paris, July 2012

modelsjam

 

[fleurosie]

Is it Frida on video? I will never recognize her if only it isn't in this thread. They changed her a lot and i don't like it...

 

[atooomic]

^ I don't think it's her, no.

 

[lady stardust]

nono it's not Frida!

 

[Qemmanu]

 

[Qemmanu]

Frida, Frida and Frida!

instagram/scandinaviassaw

 

[AnnaM94]

Express June 2013 Catalog


express

 

[2ou3choses]

Scandinavia SSAW F/W 2013

You’ve glimpsed the seemingly infinite covers of Frida Gustavsson for Scandinavia SSAW Magazine, but when it comes to magazines it’s what is inside that counts. In keeping with the ‘literally unique’ theme of the issue, the content centers around eye-catching editorials with an individualist sensibility. The fashion content is an enticing mix of fresh pieces from Acne, Haider Ackermann, Alexander McQueen and H&M spread across stories that run the gamut from Marcus Ohlsson‘s revealing take on minimalism, to Andreas Ohlund‘s eclectic exploration of the season’s knitwear.

models.com

 

[AnnaM94]

According to bellasugar.com.au:

Swedish Model Frida Gustavsson Signs With Maybelline New York
With a supermodel line-up that includes Christy Turlington and Erin Wasson, Maybelline New York added Swedish beauty Frida Gustavsson to their spokesmodel mix this week. The popular runway face has covered Vogue Germany, and featured in various other high-brow titles including Elle, W Magazine and Numéro. Like many-a-model, Frida was scouted while out shopping back in 2008 and went on to walk for Valentino Haute Couture the following year. Expect to see this pretty face in print and TV advertisements later this year.

And two images:


news.cision.com/fi/l-oreal-finland-oy/r/frida-gustavsson-on-uusi-maybelline-kasvo,c9422572

 

[FakeFlower]

Wow great she scored that one!!! Curious to see the results and her fresh and exquisite face in those ads!!!