models.com lists the h&m images as as Frida's latest campaign for H&M F/W 2012, shot by Andreas Sjodin. Does that make sense? I thought Lana Del Ray was in their Fall campaign, or is the Fall campaign different from the F/W 2012 campaign... I'm not sure how H&M advertising works.
Whatever it is, I remember some twitter photos of her, Joan and Caroline shooting something together in Sweden awhile back, so it must have been for this.
^ Those ads are all over the H&M stores (there's another pretty b/w shot of Frida), but I'm not sure they'll run in magazines.
The one with Lana should be the "main" F/W campaign, but H&M does like five different campaigns every season. Last year there was a Fall campaign with Freja & Anja by Terry Richardson, another one with just Anja by Daniel Jackson, one with Malgosia by David Sims, and a Holiday campaign by I&V.
And that's just the mainline ones (then there's Conscious Collection, designer collabs, etc, plus some online campaigns)...
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