Gap To Target Women Over 35

Discussion in 'In the News...' started by stylegurrl, Sep 16, 2004.

  1. stylegurrl

    stylegurrl New Member

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  2. stylegurrl

    stylegurrl New Member

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  3. Luna

    Luna offline.

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    I wonder what they'll call it.
     
  4. softgrey

    softgrey flaunt the imperfection

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    isn't banana republic for women over 35?...
     
  5. Luna

    Luna offline.

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    That's what I thought too...

    Even though I know 18 year olds that shop there... :shock:
     
  6. kimair

    kimair frozen

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    here's the official "mission" statement on BR:

    BR is for the early 20s and up crowd. It's more sophisticated (work stuff) and nicer going out things (silk tops, wool trousers, etc).

    I think this new store is going to be like J.Jill...more relaxed, less "fashiony."
     
  7. PrinceOfCats

    PrinceOfCats Naturellement pulpeuse

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    It's targeted at the fashion concious customer though and, 'Fashionable women never age' or something...

    I guess that makes stylists immortal :P
     
  8. passione

    passione New Member

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    wow gap's going to be one of those mega corps of the future...
     
  9. SCBlondie

    SCBlondie New Member

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    Hey I shop at Banana Republic. :cry:
     
  10. As You Like It

    As You Like It Proponent of Plaid

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    Oh, goody. More GAP. I can hardly tell the difference between Old Navy, GAP, and Banana Republic as it is. What's next? Already they have baby clothes. Maybe shrouds for when we die of boredom?
     
  11. hollyslookingdry

    hollyslookingdry New Member

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    I say they call it the "We are Capitalizing Off of the Sudden Awareness of 35+ Year Old Women as a Demographic Shop"
     
  12. Burro

    Burro New Member

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    Golden Gap... Think Golden Girls. :rofl:
     
  13. softgrey

    softgrey flaunt the imperfection

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    :woot: :clap: ...i'm gonna live forever?!?!... :lol:

    fantabulous... :P :wink:
     
  14. BBabe

    BBabe New Member

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    Exactly?! That's what I thought...Maybe not exclusively, but certainly aimed at a more conservative dresser. Gap Inc is dumb, they should have just introduced a line, instead of a store. I'm quite curious to see what "over 35" looks like??? Why do I have a funny feeling it'll look like over 50 LOL!
     
  15. breathe0xygen

    breathe0xygen I loved you

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    grr...
    i dont know what to think of this.
    hmmm. ill be sure to check what this over 35 will look like. :unsure:
     
  16. mishahoi

    mishahoi loaded and locked

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    i love it! and god , i hope so! :brows:
     
  17. Erin

    Erin Iowa Girl Loves Fashion

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    I've gotten so tired of Gap... I shopped there during high school (don't kill me!), and I take a stroll in there every once in a while... but it looks to me that they already target 35+ year olds... look at the celebs they've featured in their ads over the last couple of years... (Madonna, SJP, Lauren Hutton...)
     
  18. Burro

    Burro New Member

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    Don't forget Willy Nelson. :D
     
  19. tangerine

    tangerine Soviet Camaro

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    I guess there is no money in 35+ year old men that they aren't already collecting in the other stores. :evil:
     
  20. marrimoda

    marrimoda doing it

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    are we to think that 39 year old women dress the same as 55 year old women? Is "35+" a more delicate way of referring to women who are "maturing". WTF???

    Or is it a chain for "35+" if youre in the mid-west...but youre in that age group AND you live in a major city then you can go ahead and shop at Banana Republic?
     

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