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Discussion in 'In the News...' started by stylegurrl, Sep 16, 2004.
I wonder what they'll call it.
isn't banana republic for women over 35?...
That's what I thought too...
Even though I know 18 year olds that shop there...
here's the official "mission" statement on BR:
BR is for the early 20s and up crowd. It's more sophisticated (work stuff) and nicer going out things (silk tops, wool trousers, etc).
I think this new store is going to be like J.Jill...more relaxed, less "fashiony."
It's targeted at the fashion concious customer though and, 'Fashionable women never age' or something...
I guess that makes stylists immortal
wow gap's going to be one of those mega corps of the future...
Hey I shop at Banana Republic.
Oh, goody. More GAP. I can hardly tell the difference between Old Navy, GAP, and Banana Republic as it is. What's next? Already they have baby clothes. Maybe shrouds for when we die of boredom?
I say they call it the "We are Capitalizing Off of the Sudden Awareness of 35+ Year Old Women as a Demographic Shop"
Golden Gap... Think Golden Girls.
...i'm gonna live forever?!?!...
Exactly?! That's what I thought...Maybe not exclusively, but certainly aimed at a more conservative dresser. Gap Inc is dumb, they should have just introduced a line, instead of a store. I'm quite curious to see what "over 35" looks like??? Why do I have a funny feeling it'll look like over 50 LOL!
i dont know what to think of this.
hmmm. ill be sure to check what this over 35 will look like.
i love it! and god , i hope so!
I've gotten so tired of Gap... I shopped there during high school (don't kill me!), and I take a stroll in there every once in a while... but it looks to me that they already target 35+ year olds... look at the celebs they've featured in their ads over the last couple of years... (Madonna, SJP, Lauren Hutton...)
Don't forget Willy Nelson.
I guess there is no money in 35+ year old men that they aren't already collecting in the other stores.
are we to think that 39 year old women dress the same as 55 year old women? Is "35+" a more delicate way of referring to women who are "maturing". WTF???
Or is it a chain for "35+" if youre in the mid-west...but youre in that age group AND you live in a major city then you can go ahead and shop at Banana Republic?