wow, a lot of hate for the gap. i didn't go in there forever, because i had it in my mind that it was low quality, boring stuff cut for overweight americans. kind of what most people are saying here. but then i heard from a reputable source that the 1969 denim line was actually very high quality, so i visited to see what was up with that. and it is was high quality. assuming you like the cuts and washes (some of which were reasonably adventurous) you could find yourself some very nice jeans at a an excellent price point.
this made me take a closer look at their other stuff (mens), and imo, there are some really nice, not boring, trim-cut, inexpensive items out there. maybe as much as 25% of it is unexpectedly well-designed. 50% of it is sort of boring and basic, but still decent value, and 25% probably poor quality. but those aren't bad stats for a place that's in every mall in the u.s. and the funny thing is there is even an element of exclusivity because the gap seems to cycle through designs fairly quickly, especially those that are a bit more adventurous.
here's a few examples from the men's section on the web site:
http://www.gap.com/browse/product.do?cid=5171&pid=315760
this blazer looks much nicer in person, nice cotton, nice pattern, certainly slim-cut, well-made. insane amount of detail for this price point. the gap near me had this marked down in-store to $39.
http://www.gap.com/browse/category.do?cid=5207
premium shirt line: i've not actually seen these in person, but the description sounds extremely promising. fabric seems good, lots of colors and patterns, nice details, excellent prices.
http://www.gap.com/browse/product.do?cid=6944&pid=330121&scid=330121032
okay, not a very exciting sweater, but a good, comfortable basic for $30 (on sale) that i happen to own, it has a fitted cut, and seems to be wearing well. i have another gap sweater that is a light grey, ribbed, button-up (high) mock-neck (admiral's sweater, i think it's called) that is much more interesting. and a good example of quick product turnover as it was introduced in the mid-fall, and is now out of the stores. it's distinctive, but i've yet to see someone else wearing it.
http://www.gap.com/browse/product.do?cid=5148&pid=308988
final example from the '69 denim line. no way is this boring: a wax/resin finish trouser-cut jean. amazing amount of detail, incredibly good price (and, i might add, made in macau, probably by the same source that does APC's denim).
i could come probably come up with another ten examples of really decent items. i think if you look at the gap with an open mind and a bit of descrimination, there's some nice stuff to be had.