Giorgio Armani F/W 2018.19 : Luping Wang by Sarah Moon

Discussion in 'Ad Campaigns' started by 9sete, Jun 12, 2018.

  1. 9sete

    9sete Active Member

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    Photographer: Sarah Moon
    Models: Luping Wang & ???
    [​IMG] [​IMG] [​IMG] [​IMG]
    armani.com
     
    tigerrouge likes this.
  2. Benn98

    Benn98 Well-Known Member

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    I hope they NEVER get rid of Sarah Moon! She's doing this brand so much justice, I'm even intrigued to see what the collection looks like. Luping's portrait is astounding. The forehead, haircut (and movement of hair), and that accessories.
     
  3. tjasmine

    tjasmine Active Member

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    Very intrigued by Luping's shot!
     
  4. Perickles

    Perickles Well-Known Member

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    I don't know how to explain it but I find this to be very much of everything. Faded, blurry, dark, greyish, all of that at the same time. It needs more contrast, like for example grey clothes, over a grey background, blurry, underexposed with shadows on top of everything, it's just too much. I would love to see blurry pictures but it would look better as long as that blur is the main focus of the image treatment. Otherwise, is a conglomerate of many effects and it looks messy. It's like when a chef keeps adding seasoning to a soup to be more creative and give it more flavors but ruins it and the soup ends up being disgusting.
     
  5. NOAR

    NOAR Member

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    Love it!
     
  6. Benn98

    Benn98 Well-Known Member

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    In a era where everything is just so 'to the point', where campaigns end up more spoon-feeding than lookbooks, and bags are constantly shoved in our faces (looking at you, Louis Vuitton), I find it positively refreshing that we are seeing a campaign where effect, artistry reign supreme over the clothes. I know it sounds ridiculous for a campaign, but Armani's aesthetic is just so established that you actually don't need literal campaign depictions.

    I'm looking at Luping's shot and I wonder whether the jacket is made of crepe material, or is it 3D knitted. Isn't this type of mystery needed in fashion anymore?
     
    #6 Benn98, Jun 12, 2018
    Last edited by moderator Brandi06dance: Jun 12, 2018
  7. mathiaskatz

    mathiaskatz Active Member

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    Luping looks gorgeous!
     
  8. RedSmokeRise

    RedSmokeRise Well-Known Member

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    Come Thru Sarah Moon!!
     
  9. TaylorBinque

    TaylorBinque Well-Known Member

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    I love how they are not going to ride on the boring hard-sell photography and decide to make the clothes justice with photography. The cast and the images really want me to discover the collection more.
     
  10. 9sete

    9sete Active Member

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    more
    [​IMG] [​IMG] [​IMG] [​IMG]
    armani.com
     
  11. Nomar

    Nomar Well-Known Member

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    So happy for Luping! :)
     
  12. gius

    gius chat~

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    Very nice... gives off summery vibes
     
  13. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG][​IMG]
    US GQ August 2018 Digital Edition
     
  14. simon

    simon Well-Known Member

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    Seriously. This is gooood. Sarah Moon is amazing.
     
  15. MagFan

    MagFan Well-Known Member

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    Previews
    6 pages ad and back cover from VI august 2018
    [​IMG] [​IMG] [​IMG] [​IMG]
    pressreader.com
     
  16. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG][​IMG][​IMG][​IMG]
    UK Vogue September 2018 Digital Edition
     
  17. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG][​IMG][​IMG][​IMG]
    UK Vogue September 2018 Digital Edition
     
  18. EstefaniaAbaddon

    EstefaniaAbaddon Well-Known Member

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    Sarah can't do wrong. Love this. So ethereal and artistic. Remember when campaigns were made to have stay in your mind for months to come?
     
    Benn98 likes this.
  19. zzzyao76

    zzzyao76 Well-Known Member

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  20. Benn98

    Benn98 Well-Known Member

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    Luping, and only Luping please! What an awkward video. Certainly doesn't live up to the print campaign at all.
     
    Nomar likes this.

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