Giorgio Armani F/W 2019.20 : Kate Moss by Mert Alas & Marcus Piggott

[TZ001]

WWD

 

[9sete]

Other: Thijs Stenneberg & Daisuke Ueda

wwd

 

[Benn98]

Oh look, M&M is back at Armani. Can't say I missed them. Sarah Moon has been delivering such stunning campaigns for this brand.

On paper, Kate Moss doesn't work for Armani because she is everything this brand isn't, but the above shot actually looks decent. That suit fits her like a glove. Despite the Kate x M&M pairing being overplayed, it somehow still manages to present something new.

 

[mikel]

I was hoping for something a bit more dramatic.

 

[Benn98]

Armani is hardly ever dramatic, lol. But I get what you mean....it's the duo that's so overhyped.

Another shot:

WWD

 

[tigerrouge]

Everybody seems to have backache or some other sort of uncomfortable posture in these shots.

 

[dodencebt]

That shot of Kate in the suit is not what I expected when I opened the thread but I love it.

 

[Deleted member 141309]

I know how usually people on here react to anything M&M or Kate Moss related, not even mentioning the combination of these two factors, but I actually love this. Reminds me of those days when M&M were shooting Agyness and Sasha for Armani somehow.
Kate's first picture looks amazing.

 

[vogue28]

Reminds me of those days when M&M were shooting Agyness and Sasha for Armani somehow.

My sentiments exactly, immediately transported back to the good old days circa 2008 upon looking at this. Giorgio Armani's recent campaigns have been an absolute bore, so it's understandably as to why he's brought back M&M to bring the drama - and it's worked by casting Kate Moss!

More Campaign Images:



LINDENPENDANT.FR

 

[Deleted member 141309]

I feel sorry for all the haters, because Kate is SLAYING this, would be a total bore if this was any other model.

 

[Lola701]

I love the idea of Kate for Armani much like I loved the idea of Kate for Bulgari back in the day...
I’m not so sure about the execution and the photoshop.
Somehow seeing her with bangs and tailoring reminds me of her YSL 2008 campaign. How fabulous it was!

 

[dfwn2n]

I didn’t think any model or photographer could save this stale brand. It worked this season. But then a beautiful package doesn’t mean it can save the contents.

 

[OllieJE]

Kate Moss’s small figure doesn’t fit this collection, Saskia would be more suitable

 

[333101]

Yet again too much photoshop. Kate looks the best she's looked in years right now and they still feel the need to make her look like a cartoon character!

 

[fonghay]

The black and white shot reminds me of the campaigns with Jessica Stam and Sasha P back in the 2000s.

 

[reesewu]

That wig is a choice. I’m also not a fan of the angles they chose to shoot these models from. Some of the shots of them sitting down make them look short.

 

[GivenchyHomme]

While I’m happy about M&M shooting Armani again, I’m not too excited to see Kate. I find her boring and robotic these days.

 

[Nomar]

Well this just looks cheap. Sorry, but Kate Moss will never be an Armani girl in my eyes.

 

[Perickles]

Kate was cool and I love her as a model but unlike Naomi, she is not delivering anymore.

 

[Zposen]

Photoshop aside, the campaign looks rather good...Kate shines here IMO...