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Well...I think Michaela looks beautiful.
But, for me, I just wish that Givenchy would have a little brand continuity...I mean, you've got Tisci's dark, edgy aesthetic for the mainline, then you've got this ad which looks like a Dior ad, then you've got cologne ads featuring Justin Timberlake...it's too all over the place.
I just wish the beauty and fragrance side of the label was more united with Tisci's mainline vision.
^^
Actually, in regards to Dior...even though their campaigns for the women's, men's, beauty and fragrance ads are varied, I still feel like there is at least some underlying continuity...what that 'thing' is that ties all the ads together for me, I don't know, but for some reason they all feel Dior.
But I just don't see anything Givenchy (Tisci's Givenchy) in this ad...or frankly any other of the Givenchy fragrance or beauty ads.And to me, that's the problem.
I think Chanel is a good example of a label that has great brand continuity when it comes to ad campaigns...and maybe it's simply because Karl shoots all the Chanel campaigns himself. I don't see why Givenchy couldn't do the same. I&V do wonders with the mainline ads, why couldn't they shoot do the campaigns for everything else? Even if they made more commercial images for the fragrance and beauty ads, at least there would be a feeling of similarity and unity.![]()
...and I totally agree about Michaela, Dale!![]()