GQ Style China S/S 2020: Yibo Wang by Li Zi

[Benn98]

GQ Style China Spring/Summer 2020



W1BO-805

Photographer: Li Zi
Stylist: Lillie Zhou
Cast: Yibo Wang



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Rebirth

Photographer: Carlotta Manaigo
Stylist: Haidee Findlay-Levin
Hair: Takayoshi Tsukisawa
Makeup: Ayana Awata
Cast: Rafael Mieses, Ernesto Cersvantes



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Go Wild

Photographer: Alan Hamitouche
Stylist: Yuan Qian
Hair & Makeup: Kiyoko Kishita
Cast: Stas Zienkiewicz



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Revealing

Photographer: Greg Lin Jiajie
Stylist: Jack Collins
Hair: John Allan
Makeup: Jinny Kim
Cast: Maikls Mihelsons, Serge Sergeev



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

The Future is Now

Photographer & Stylist: De Ziming
Hair & Makeup: Vinci
Cast: Kiki, Ryan, ???



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Comfort Zone

Photographer: Giulio Rustichelli
Stylist: Jacky Tam
Hair: Ezio Diaferia
Makeup: Martina Bolis
Cast: Denek Kania



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Home Play

Photographer: Antoni Ciufo
Stylist: Yuan Qian
Hair: Kiyoko Kishita
Makeup: Yin Liu
Cast: Thomas Riguelle



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Perspective

Photographer: Mariano Vivanco
Set Designer: Trish Stephenson
Stylist: Steve Moriss, Jacky Tam
Hair: Johnnie Biles
Makeup: Jimmy Owen Jones
Cast: Paul Scott, Anatole Chedru, Tae Min Park, Nic Min Woo



GQ Style China Digital Edition

 

[Benn98]

GQ Style China Spring/Summer 2020

Second Phase

Stylist: Lillie Zhou
Cast:



GQ Style China Digital Edition

 

[Phuel]

Such great casting throughout sadly undermined throughout every single story with juvenile, kidz-playing-dressup styling and such generic, boring, faux-indie photography.

The only solid shot is the one of the coverstar cinematically sprawled on a dusty dstopian backdrop that conjures Blade Runner 2049.

(And unlike so many Asian GQs, China’s layout and graphics design is so clean and streamlined-- so mature… Shame about the styling and photography that seems so desperately seeking 15yo subscribers.)

 

[GivenchyAddict]

Well, Anson Chen resigned months ago. The new fashion director is younger and more focused on millennials.

A lot of things happening in GQ China and overall in Vogue China. Few editors left because of the environment (fraud, sexual harassment, etc). It shows straightly when you look the editorials indeed.

 

[Phuel]

^^^ Yes. Just looked at the Contributors page and they look like a crew of influencers...

 

[Benn98]

Well, Anson Chen resigned months ago.

What??? No! I actually couldn't wait to see the content, hoping that he'll have an edit because I haven't seen his work in a while.
Big loss for them. Oh well, at least Jacky Tam is still there.

I like the brashy approach they have, reserving big budgets for the cover shoots. Sometimes it works, like in this case. The last two shots are great, easily the best in this entire issue. But then just in case you didn't realise it was entirely sponsored by Nike, there's the logo on the foot of the page. That's the one gripe I have with GQ China, way too commercial. My God, Esquire launched in a millennial spin-off in China, and apparently the entire debut issue was filled with Dior ads from front to back cover, no other brands featured and editorialised.
As for their usual cover casting of tween pop crooners, it's as clear cut as American Vogue who mostly select cover stars with the highest follower reach. The fact that this issue comes with various poster sets gives you an idea of the kind of demographic they're after.

I also like their art direction @Phuel although sometimes I can't tell it apart from GQ Taiwan. And now that Grant is back at GQ Australia, that edition is slowly morphing into GQ China.

 

[Hafyiez wafa]

Anson chen is now WSJ China Fashion Director