GU-Japan

Discussion in 'Shop Till You Drop' started by softgrey, Aug 2, 2018.

  1. softgrey

    softgrey flaunt the imperfection

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  2. softgrey

    softgrey flaunt the imperfection

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  3. runner

    runner .

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    yes uniqlo is like gu's big sister/brother.

    gu used to be just a much more inexpensive version of uniqlo. maybe until around 2011.
    but, with the rise of the quality and the image of uniqlo (heattech, airism, jil sander, etc), gu could be now where uniqlo had been.
     
  4. softgrey

    softgrey flaunt the imperfection

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    I see...
    thank you for explaining, runner...
    that makes sense...

    is it as popular as Uniqlo?
    what kind of people shop there? what age? is it the kind of thing you might find more in the suburbs? I can't quite figure out who their target market is which may mean it's just a very broad sort of mass market approach...
    some things like the denim shorts and bomber jacket seem quite youthful...
    while the button front skirts seem much more mature and sophisticated...

    it puzzles me a bit...


    :flower:
     
  5. runner

    runner .

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    10 years ago GU could have been what was found more in the suburbs and bought by mothers and daughters. and today those girls grew and may wear suits.
    but I think the relation of GU and uniqlo is now similar to that of parco and seibu. even though parco is supposed to be for younger audience and seibu is more universally staged, in reality they overlap in many ways. like that, although in the above post I spoke of technology and designers in regard to uniqlo, you'd see GU's own heattech kind of items and kim jones collabo stuff, etc sold in the same area as uniqlo.

    anyway just checked around and it seems that uniqlo is for everyone, from baby to grandma and grandpa, while GU is mainly for women from students to early thirties (of course GU has mens stuff too ).

    basically
    uniqlo more for teiban
    GU more for trends

    luxury for minimum price (probably no cashmere at GU)
    fashion for minimum price

    more color options more sizes
    less color options less sizes

    delivered in the box
    delivered in the bag



    GU is not as popular as uniqlo over here at least. for example GU is unfamiliar to my father who knows uniqlo well. in fact GU is not as big, scale-wise.
    also I remember when the business/economic TV programe named wbs featured GU 3,4 years ago the reporter said that in some of the asian markets GU was known more than uniqlo.
     
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  6. softgrey

    softgrey flaunt the imperfection

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    thank you @runner :heart:

    that was an excellent explanation!
    I can understand and see what you mean precisely...

    merci beaucoup!
    :kiss:
     
  7. runner

    runner .

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  8. softgrey

    softgrey flaunt the imperfection

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    thanks runner~
    that's great!

    it's exactly what I think the GAP should be doing here in the US...
    suweto!

    :p...
     

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