Gucci 'Beloved' Handbags 2021 by Harmony Korine

Discussion in 'Ad Campaigns' started by Ivancica, Apr 22, 2021.

  1. Ivancica

    Ivancica Member

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    The campaign features cameos from Diane Keaton, Awkwafina, Dakota Johnson, Harry Styles, Serena Williams, and Sienna Miller, all of whom sport the luxury bags.

    The photo series, directed by Harmony Korine and released today, highlights the label’s four most beloved handbag styles, including the Dionysus and Jackie 1961 bags. To showcase them, creative director Alessandro Michele recreated a late-night talk show set for the shoot (complete with James Corden as host) titled the “Beloved Show.” They enlisted Hollywood stars to guest-star while toting the classic bags. “Very often, these creations are named after influential women,” says Michele. “Now, we twisted with the idea that there were two stars: the bag and the actual talent.”

    Source: Diane Keaton Dishes on Talk Show Style and Modeling for Gucci

    Videos:

    Diane Keaton:


    Dakota Johnson:
     
  2. GERGIN

    GERGIN Well-Known Member

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    Diane Keaton deserved a standalone campaign over a cameo with...that thing :sick:!
     
  3. Marc10

    Marc10 Moderator

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    They really had to pick the most obnoxious person in Hollywood to lead this?
     
  4. RedSmokeRise

    RedSmokeRise Well-Known Member

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    Well that was unexpectedly cringe-inducing!
     
    mathiaskatz likes this.
  5. vogue28

    vogue28 Mod Squad Team Leader

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    Dakota Johnson:

     
  6. heyjaded

    heyjaded Member

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    I liked the videos, but why James Corden why...
     
  7. YohjiAddict

    YohjiAddict Well-Known Member

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    I won't even subject myself to the video, I don't want a brain aneurysm...
     
    Nomar likes this.
  8. avonlea002

    avonlea002 Well-Known Member

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  9. SophiaVB

    SophiaVB Well-Known Member

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    What did you expect from Gucci? :innocent:
     
    tigerrouge likes this.
  10. Benn98

    Benn98 Well-Known Member

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    LOL, I didn't know James Corden was this disliked?

    The entire campaign is crap though, from the clothing, cast, concept, director. Everything. Hard to believe these are supposedly respected actors.
     
    JohannesL likes this.
  11. dontbeadrag

    dontbeadrag Well-Known Member

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    The only thing I like here is Sienna Miller, because she reminds me of the better times, when glamour and sexy were the thing, and luxury was luxury, not some performance stunt for an Instagram post. When we would see Sienna on yet another Vogue cover, check out that Steven Meisel editorial, see it neighbouring a Testino one, flip through the shiny pages, see Gucci by Mert & Marcus ads and glorious Prada by Meisel, then would think about going into the boutique and flicking through the railings, listening to the boutique music...

    You get the point.
     
    tigerrouge likes this.
  12. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Dianne Keaton looks glamorous they should have had her solo in a campaign without the crazy concept.
     
  13. WAVES

    WAVES Well-Known Member

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    it’s terrible! everything is bad. with such a varied list of celebrities I did expect better even if Gucci has used us to mesh campaigns.
    minus Corden. I just can’t with him.
     
  14. aracic

    aracic Moderator

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    [​IMG][​IMG]
    UK Tatler Digital Edition
     

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