Gucci DIY S/S 2018 : Stella Lucia by Petra Collins

Discussion in 'Ad Campaigns' started by 9sete, May 12, 2018.

  1. 9sete

    9sete Active Member

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    Photograph: Petra Collins
    Art Director: Christopher Simmonds
    Models: Stella Lucia & More
    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    gucci.com
     
  2. dfwn2n

    dfwn2n Active Member

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    Is this a copy of DIY concept from rag and bone? At least rag and bone is influential in something.
     
  3. YohjiAddict

    YohjiAddict Active Member

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    Petra Collins is such a random photographer, you can already tell this is a second-rate idea with such second-rate pictures...
     
  4. mepps

    mepps Active Member

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    I can't believe this is what passes for luxury now...and Petra Collins is super overrated and annoying.
     
  5. zoom

    zoom Well-Known Member

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    Bring back Glen Luchford asap.
     
  6. Nomar

    Nomar Well-Known Member

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    I don't know what's worse, the actual products or the photos.
     
  7. Benn98

    Benn98 Well-Known Member

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    First campaign I dowright loathe, and it's due to Petra! Can't stand her 'photography'. And those bags are hideous.
     
  8. June

    June Well-Known Member

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    I'm disappointed. I was so thrilled when I saw the title of this thread because the Gucci campaigns usually are so great and I loooooove Stella Lucia but this campaign is really boring. At least I do like Stella's picture.
     
  9. June

    June Well-Known Member

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    The other models featured in this campaign are Sedona Legge, Tex Santos-Shaw and Marisha Urushadze.
     
  10. GivenchyHomme

    GivenchyHomme Well-Known Member

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    I like the pictures, I love the style. It's really a shame they defaced those gorgeous bags with those hideous letters. They aren't calling this DIY for nothing! :lol:
     
  11. carbon-made

    carbon-made New Member

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    I'm not sure what's uglier: those horrid bags or this Instagram-hipster aesthetic.
    In a few years we'll look back at these pictures and wonder what was going on in 2018.
     

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