Gucci F/W 2018.19 by Glen Luchford

Discussion in 'Ad Campaigns' started by vogue28, Jul 2, 2018.

  1. vogue28

    vogue28 Mod Squad Team Leader

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    [​IMG] [​IMG] [​IMG] [​IMG]


    HARPERSBAZAAR. CO.UK
     
  2. Lola701

    Lola701 Well-Known Member

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    I'm bored with Gucci...
    From the collections to the campaigns. I don't even go to the stores...
     
  3. Benn98

    Benn98 Well-Known Member

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    I say, what do we have here!! :heart: :heart: :heart:
    Glen Luchford is truly a master, and I love that he's keeping his best ideas for Gucci. No need to seduce Emmanuelle Alt with these concepts. She won't know what to do with them.

    I think there's some faint conflict going on here. Styling seems to be wrestling with the setting, and those poor models are not clever enough to amp up their presence. But in terms of narrative it is still lightyears ahead of a Chanel b&w campaign pulled together in haste, MCG trying her shaky hand at storytelling, or Willy Vanderperre and his incessantly cold and sterile offering.
     
  4. rebel

    rebel Active Member

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    hypebeast
     
  5. Vitamine W

    Vitamine W Well-Known Member

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    These Gucci campaigns are everything. And thats coming from someone who despises the clothes.
     
    Sailor likes this.
  6. StockholmFW

    StockholmFW Well-Known Member

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    gucci

    Looks like a screen cap from the campaign video, no?
     
  7. apple

    apple Well-Known Member

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    Gucci has always artistic and unique campaigns, their art directions is never boring to me.
     
  8. Benn98

    Benn98 Well-Known Member

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    Wow, the accessories are really strong! Looking forward to all the double page campaigns. My only issue is that as usual we'll probably see only a quarter of these shots in print.
     
  9. dodencebt

    dodencebt Well-Known Member

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    This perfectly sums up how I feel. I sometimes think it's a shame that these fabulous campaigns are wasted on clothes I just can't get behind.
     
  10. Lola701

    Lola701 Well-Known Member

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    The eyewear particulary. Gucci should have longer eyewear campaigns. It's somehow always the highlight for me!
     
  11. YohjiAddict

    YohjiAddict Active Member

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    ^IKR! They always look like some killer beauty shot from a Wes Anderson film
     
  12. TREVOFASHIONISTO

    TREVOFASHIONISTO Active Member

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    Chris Simmonds does so well every season with the art direction
     
  13. MON

    MON Well-Known Member

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    Gucci campaigns really creep me out....









    but I always like it...
     
  14. elle_gb

    elle_gb Active Member

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    So good so rich
     
  15. rebel

    rebel Active Member

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    cometrend
     
  16. anlabe32

    anlabe32 Well-Known Member

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    Like so many I hate the new Gucci, but i'm absolutely in love with this campaign.

    So rich, so much to see, so much character.

    The shot with the chairs reminds me of Meisel's July 2007 editorial though.
     
  17. simon

    simon Well-Known Member

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    Ah, fantasy. Gucci ads evoke such free spirit, inviting atmosphere. Like this is their world, and it's open to you. Love this. Always have loved their ads.
     
  18. Perickles

    Perickles Well-Known Member

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    I love this! Reminds me of those good 2000's editorials by Steven Meisel for Vogue Italia
     
  19. dfwn2n

    dfwn2n Active Member

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    Frida had terrible runway collections but her campaigns were good.
     
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  20. vogue28

    vogue28 Mod Squad Team Leader

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    Anyone know or is able to identify the full cast for this campaign?
     

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