Gucci 'Made to Measure' F/W 13.14 : Clement Chabernaud

[julien520]

woow handsome Clement

 

[54Rhett]

Love it!!!:d

 

[kikiss]

Are we sure this isn't for the Gucci x Lapo Elkann collab?

Even this picture was made in front of the new Gucci store in Brera (Italy) for the launch of 'Lapo's Wardrobe'. This must be Gucci Fall 2013 because Clément Chabernaud in dark background.

For me the Gucci Pre-Fall 2013 is with Bastiaan van gaalen photographed by Mert & Marcus.

"Lapo's Wardrobe" designed by Lapo Elkann for Gucci with Clément Chabernaud in blue background. Capsule collection isn't about business suit. It's made-to-measure capsule collection made with Lapo's taste...

 

[vogue28]

I'm confused, is this part of the Fall advertising? Or for some collaboration? What does it say underneath the Gucci logo?

This looks very catalogue and banal. I hope this isn't an insight as to how the womenswear adverts will look (if this is indeed Gucci's F/W advertising).

 

[niknak]

As much as I would like this to be the actual Gucci FW ad campaign with Clement, I am feeling like this maybe is something else. Gucci FW campaigns are never out this early. It is usually one of the last to break, and considering that prefall only debuted a few weeks ago, I am highly starting to doubt that this is FW campaign.

 

[Hannyeng]

I'm pretty sure this is for Gucci Lapo's Wardrobe Collection. Hope the mainline campaign will come out soon.

GUCCI will launch a new made-to-measure collection in June, designed by creative director Frida Giannini in partnership with Italian businessman Lapo Elkann. Entitled Lapo's Wardrobe, the personalised offering is described as "a luxury sartorial service for the modern day gentleman".

The 27-piece collection will comprise 23 looks for men and four for women - including leather goods, shoes and jewellery - and offers a new take on Gucci's existing made-to-measure offering. The customer will be assisted by specialist staff through fabric selection, to fitting, final touches and delivery - which will require from four to six weeks. Each piece is customisable for a personal touch, including the embossing of initials, while the range of luxury materials allows for over 178 possible combinations of colours and fabrics.

"Gucci's made-to-measure programme is the pinnacle of our Made in Italy expertise and allows each man to express his own style impeccably," said Giannini. "Lapo perfectly embodies my vision of Italian style as an attitude, an instinct to interpret fashion in an individual yet sophisticated way. Lapo pays great attention to detail and is never afraid to take risks."

Lapo's Wardrobe collection will be unveiled during the spring/summer 2013 Milan menswear shows in June, to coincide with the opening of a new dedicated Gucci men's store. The service will initially be available at Gucci boutiques in Milan, London, Paris, New York, Tokyo and Sao Paulo.

"I am excited and honoured that the Lapo's Wardrobe project is being brought to life by Gucci, which is synonymous for Italian excellence and craftsmanship," said Elkann. "It was a great experience to build this capsule collection together with Frida: we share a love and respect for tradition, yet we are not afraid to dare and experiment. It is the combination of both that I believe is exemplified in the pieces we designed and created."

vogue.co.uk

 

[kikiss]

They choose the less Lapo Elkannesque suit for Gucci made-to-measure ad campaign ?!

I hope this is Gucci mainline ad campaign... ; )

 

[Morphe]

Nahhhh, this pic is different from the Lapo Elkann collab.

 

[get fashion]

Clement is perfect for any brand.

+1

 

[badbloodless]

instagram.com/gq/

This is not the GUCCI F/W 13.14 Campaign,its just a tailored Gucci men's 'Made to Measure' Fall Winter ads,You can look at these screenshots,This is a video pics of this campaign↓

 

[badbloodless]

They choose the less Lapo Elkannesque suit for Gucci made-to-measure ad campaign ?!

I hope this is Gucci mainline ad campaign... ; )

yep,its Gucci Made to Measure Campaign

 

[kikiss]

I don't really understand the communication strategy of Gucci...

Last year, they started made-to-measure service with James Franco as model on the ad campaign.

Now, they're working with Lapo Elkann for the "Lapo's Wardrobe".
They choose model Clement Chabernaud in the look book and for the made-to-measure ad campaign.

They don't communicate with Lapo Elkann capsule collection. They prefer to push the regular made-to-measure service by an advertising campaign.
But they switch again with James Franco for their new fragrance called "Made-to-measure"...