Its not a boring campaign, but its so awfully distracting, you dont know what to look at. Anja's face or her blonde hair or the shoes or the background. I think the horizontal position doesnt help.
Gucci always releases a 'bag' campaign. First Indy with Natasha, then Hysteria with Lily. This bag is not Hysteria actually: I think it is the new Jackie (the old and wildly popular Jackie belonging to TF period and even before I think)
Nonetheless, I think it is a hideous bag.
Nice to know that this is not the actuall campaign for Fall, there's still some hope.