Gucci 'Valigeria' Travel 2023 : Kendall Jenner & Bad Bunny by Anthony Seklaoui

[vogue28]

 

[vogue28]

A whole new level of CRINGE! And after such a strong start from Sabato de Sarno with the Daria Werbowy campaign...

 

[aracic]

Words can not fathom how much I resent everything about this.

 

[tigerrouge]

Not one piece of that luggage has seen a day's travel in its life, which doesn't help the 'story'.

Luggage looks best with a veneer of experience, instead of a stacked pile advertising travel virginity.

 

[Marc10]

The devil works hard but Kris Jenner works harder...

 

[FashionFanatico]

Hell no - this can't be true. This must be a glitch in the matrix.
Gucci can't be this desperate. Oh my, he lost all my credit just right now.

 

[FashionFanatico]

this looks just fake.

 

[Deleted member 1957]

If there ever was a set of pics that define today's state of the fashion industry.

 

[PierreGotha]

They look like one of those annoying content creators couples at the airport.

 

[upNorth]

I still wonder how the Kardashians continue booking campaigns, the amount of hate they and consequently, the brand get on social media, it's quite evident.

 

[Summer Day]

Have they even officially been together a year at this point. This whole thing screams PR, from the ad to the couple.

 

[Mrs.T]

I agree strongly with @Marc10 and everybody else. I hope that this era in fashion ends soon.

 

[Deleted member 1957]

I still wonder how the Kardashians continue booking campaigns, the amount of hate they and consequently, the brand get on social media, it's quite evident.

The 'hate' is what keeps them relevant. People like keeping up with celebs that they hate that's why beloved celebs end up fading into obscurity. Even some of the biggest stars like Beyonce, Gaga etc have an equal amount of haters and fans,

 

[GivenchyHomme]

We’ve reached the tail end of the interim, and it is ugly. Think of the positive though, in only few months Sabato’s first major campaign will be released. Until then we’re just going to have to learn to live with this joke of a campaign.

A whole new level of CRINGE! And after such a strong start from Sabato de Sarno with the Daria Werbowy campaign...

Its cold, corporate, and obvious.I seriously doubt he had anything to do with this. The suits are probably expecting this to push sales throughout the holiday season. It makes sense from a business standpoint to launch this kind of campaign right before the new designers products hits the shelves. Who knows how it will do. Only time will tell.

 

[AlbertNoir]

We’ve reached the tail end of the interim, and it is ugly. Think of the positive though, in only few months Sabato’s first major campaign will be released. Until then we’re just going to have to learn to live with this joke of a campaign.



Its cold, corporate, and obvious.I seriously doubt he had anything to do with this. The suits are probably expecting this to push sales throughout the holiday season. It makes sense from a business standpoint to launch this kind of campaign right before the new designers products hits the shelves. Who knows how it will do. Only time will tell.

I really wish you were right, but unfortunately I know from internal sources that he is 100% involved in this campaign, from the choice of testimonials to that of the concept (with the exception of the outfit which is from the f/w collection)…

 

[Frederic01]

Gucci is such a sad state of affairs honestly. De Sarno baited us with one good moment (Daria) and then it went all downhill from there.


GUCCI

 

[Frederic01]

Just for reference to demonstrate how fall the mighty have fallen: Kate Moss for Gucci in a similar concept! Now that was a good campaign...


GUCCI

 

[Cocteau Stone]

I wouldn't say it is just a result of Sabato (although seems to enjoy running his mouth about his decisions), but Gucci is really trying very hard to court a wider audience to rack up the cash.

It was evident with the show purely for the audience. Daria, Gemma, Liu, Vittoria in the front row. These two. Jessica Chastain, Julia Roberts, Julia Garner, Paul Mescal and Ryan Gosling. Of course some are or were set to be in campaigns for the brand, but they're reaching far and wide to ensure some new clients and an aura of sorts is maintained.

The issue is that it creates a huge disconnect between what the new Gucci is trying to be about. This is at odds with the likes of Gosling and Roberts, which is also at odds with the Daria campaign. It doesn't work in the long run. Plus, how long are these two going to last? It's stupid.

 

[Lola701]

Interesting that they went for Kendall and Bad Bunny…
I mean it will create a lot of publicity and having such a scrutinized couple is always good for business but Kendall seems to be about the quiet luxury trend. So, I find it weird to have her as herself (she is not booked as a model here) to promote a product that probably doesn’t align with her taste.

I find Gucci double G products so tacky…
It’s weird, i travel a lot, I wouldn’t mind a Vuitton monogram, even a Goyard monogram if we have to go the logo route. Gucci luggages are chicer when they are full leather with just a web band. Much like Fendi luggages…

@Frederic01 showed it perfectly. Frida understood that people wanted the Gucci product without the tacky feel that came with the double g. So she created the Diamante line in leather or only pushed for leather in her luggage or last few collections.

 

[yslforever]

Ok. So that’s their concept to «elevate » the brand, according to Mr Pinault’s brief ?
They are on path to become the next Michael Kors very fast.