I never realised how big Coach was until I went on holiday to the US last year. So many people carry them. Personally I would never would cause I'm a bag snob but I didn't know some people consider it buget. Heaps of people on the net are scratching their heads over G doing this campaign. From high - Dior/Tods to low - Coach. It's interesting.
I am so with you, totally agree, however Coach came out with a limited line sold on net-a-porter.com, very minimalistic bags in solid colors, and I must say they look kind of chic. But yeah, Coach is the brand of the mall girl.