H&M S/S 2018 : Anna Ewers, Andrea Diaconu & Imaan Hammam

Discussion in 'Ad Campaigns' started by StockholmFW, Feb 14, 2018.

  1. StockholmFW

    StockholmFW Well-Known Member

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    [​IMG]
    ELLE Russia March 2018 Digital Edition

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    weibo/c-oli
     
  2. Growl

    Growl Member

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    I get the feeling Anna Ewers is the most boring person in the world in real life
     
  3. Benn98

    Benn98 Well-Known Member

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    I know it's only H&M, but I don't recall their campaigns looking this....pedestrian and cheap! Good for the girls though. Their faces will be plastered across buses and billboard in every corner of the world.
     
  4. bluestar

    bluestar Well-Known Member

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    Gorgeous girls :heart: I love these three.
     
  5. 333101

    333101 Well-Known Member

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    Is this really the campaign? I totally agree with Benn98 that it looks pedestrian; it may as well be shots from a catalogue. They had gorgeous black and white shots of Mayowa Nicholas and Luna Bijl last season, so to go from that to this is disappointing, even with the presence of Imaan
     
  6. tomtakesphotos

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    Looks like a Cass Bird job.
     
  7. bluebanter

    bluebanter Active Member

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    I love Anna a lot, but lately... she has just not been working for me in her ad campaigns or covers. Don't know why.
    Imaan steals the spotlight from everyone as usual.
     
  8. StockholmFW

    StockholmFW Well-Known Member

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    Who changed it to 'Andrea' in the title? :huh:
     
  9. artemovartem

    artemovartem Well-Known Member

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    What makes you to say this? Just because she avoids social media or something?
     
  10. StockholmFW

    StockholmFW Well-Known Member

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    There is a campaign video as well.
     
  11. StockholmFW

    StockholmFW Well-Known Member

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    [​IMG]
    Glamour Russia March 2018 Digital Edition

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    Vogue Russia March 2018 Digital Edition
     
  12. apple

    apple Well-Known Member

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    Lovely! I like Anna, but I feel like Imaan And Andreea would have been enough here. Their energy seems much more genuine.
     
  13. StockholmFW

    StockholmFW Well-Known Member

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    Campaign video also starring Elizabeth Olsen and Winona Ryder:



    Behind the scenes interview with Elizabeth & Winona:



    Full campaign:

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    hm
     
  14. StockholmFW

    StockholmFW Well-Known Member

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    Missed one:

    [​IMG]
    hm
     
  15. artemovartem

    artemovartem Well-Known Member

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    UHQs

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    trendencias
     
  16. artemovartem

    artemovartem Well-Known Member

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    Backstage. Shot in Buenos Aires, Argentina.

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    trendencias, vogue.nl
     
  17. TaylorBinque

    TaylorBinque Well-Known Member

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    The backstage images look much better than the actual campaign. What's weird is that H&M always make really good video campaign yet their still shots are like basic catalog no one bothers to care.
     
  18. artemovartem

    artemovartem Well-Known Member

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    By Josh Olins (confirmed by Anna's mother agency Enzio.M).
     

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