H&M x Mugler 2023 by Carlijn Jacobs

[badgalcrush]

First Looks

Starting : Jerry Hall Anna Ewers ,Imaan Hammam , Maria Carla Boscono , Sora Choi , Selena Forrest , Aweng Chuol , Yilan Hua, Fernando Linez & co...

Styling : Haley Wollens

 

[badgalcrush]

hm.com

 

[Benn98]

The menswear is such an obvious afterthought, no real attention went to it one can tell. lol

But I'm surprised at how good womenswear looks. Not good, just how much it looks like a mainline Mugler. Great for H&M I guess, but what about the Mugler customer? Won't it hurt their brand that an H&M capsule looks way better than RTW?
I predict it will sell well because of the IG baddie aesthetic.

As for the campaign, the images look like a budget version of ANTM. The video campaign is ok. Again, very Instagram which I guess makes sense because it's H&M.

 

[SLFC]

They should stick with the video presentation cause the still presentation isnt it. Though that is my only criticism. Everything else is great.

 

[susseinmcswanny]

This isn't as fun an idea since Mugler is now just yassified Lululemon. Having the real Mugler would've been so much fun with a ton of sh*t I'd impulse buy.

 

[susseinmcswanny]

NOW wait a minute. Might need to buy that belt for the SpongeBob reference...

 

[Yasouss]

Gotta say, their video production really captures the Instagram / Tik Tok crowd well and its working. I am here for this remix of Stardust's song.

Not sure what the current Mugler quality is, but the clothes in the video look similar to his offerings. The menswear seems lacking unfortunately but here's hoping for a piece or two that deliver.

 

[yslforever]

I dread the moment I will come across the first full Mugler x H&M looks in the streets. The world definitely needs more Vegas showgirl bodysuits.

 

[Deleted member 1957]

Unfortunately this looks like counterfeit mugler

 

[Lax89]

The only H&M Collaboration that was fun was Versace. That commercial was so fun and campy. I loved it. I don't think people are too excited for Mugler and honestly, who would wear that?

 

[berbe]

View attachment 1228508 View attachment 1228507
hm.com

I wonder who shoot these...

 

[Yusuke]

VOGUE UK May 2023 digital edition


VOGUE Netherlands May 2023 digital edition

 

[Deleted member 1957]

Even with some of the best models in the business, it still manages to look like Shein.

 

[Toni Ahlgren]

Points for bringing in the ultimate Mugler icon, Jerry.

 

[artemovartem]

Creative director: Casey Cadwallader
Photographer: Carlijn Jacobs
Stylist: Haley Wollens
Casting: Julia Lange, Max Märzinger
Make-up: Lucy Bridge
Hair: Eugene Souleiman
Nails: Sylvie Macmillan


hm