Helmut Lang F/W 2020.21

[Benn98]

Photographers: Carlota Guerrero, Paul Mpagi Sepuya, Mohamed Bourouissa
Stylist: Helena Tejedor



Design Scene

 

[RMDV]

Photographers: Carlota Guerrero, Paul Mpagi Sepuya, Mohamed Bourouissa
Stylist: Helena Tejedor



Design Scene

The only two interesting ones from the bunch for me... although this is so lackluster, wish we could actually see the clothes

 

[helmutnotdead]

just close the goddamn brand.

it’s insulting to Helmut legacy.

 

[lauralynn025]

Some of these shots look like they are from a dance performance, they are really nice!

With that being said, the first thing that should have caught my eye were the clothes.... yet, I can’t even see them that well!! This is so bad

 

[Phuel]

just close the goddamn brand.

it’s insulting to Helmut legacy.

Sadly, the insult has plagued fashiondom: From Helmut, Prada. Balenciaga, Dior, Chanel, Givenchy— to the entire new generation of new designers. I’ve never seen so much lack of talent than the current era… :sigh:..

(Looks like this Helmut Lang era is copying a Vanessa Beecroft directed Kanye video and his Yeezy…)

 

[YohjiAddict]

Very "now", I'll leave it at that...

 

[Lola701]

Not even trying to be shady or anything else but I genuinely don’t get this. What is the message? What is the purpose of the campaign?
Because we barely see the clothes and accessories and we cannot say that it’s an institutional campaign...

Is the goal just to appear cool?