Helmut Lang S/S 2012 : Emily Baker by Daniel Jackson

[Bamhutt]

Helmut Lang Facebook

 

[NICOnick]

As much as I am a fan of HL—this is so zzzzzzzzzz. She has the same face in every shot. The clothes look cheap, as well.

 

[judelove]

i was iffy on emily at first, but i have grown to adore her!!!!! Love this, not as great as their late 90s ads, but still stunning

 

[abadonna]

Emily is great for Helmut Lang

 

[liberty33r1b]

I can imagine that it must be difficult to put out a good campaign with those (cheap looking) clothes, they clearly didn't succeed....

 

[widowsofculloden]

I don't think this is the actual campaign, from what I know it's just the looks..?

 

[Bamhutt]

^ ok, I think you're right, according to Pier59 Studios it's S/S 2012 'marketing material'

 

[justaguy]

^Phew....now I feel better. Although I think Emily is perfect for HL, too!