Hermès Beauty 2020 : Chu Wong, Matea Brakus, Janaye Furman & Sarah Dahl

[Nymphaea]

I'm not a fan of Pierry Hardy, but this is very good, actually love it.

 

[Armani]

Another shot of Matea:

 

[HeatherAnne]

A+ lesson in branding, love it.

 

[Benn98]

Via Jing Daily:

Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxurys brand’s first dip into the lucrative beauty market a scathing review. His Taobao livestream, which attracted over 12 million views, brutally criticized the various shades as “cheap looking,” “unsuitable for Asians,” and “as unflattering as an old mother’s shades.” He snarkily added that Hermès five-year preparation for the line “only served to provide outdated colors used five-years ago.” The clip went viral on Chinese social media, as a host of netizens raved over Li’s honest reviews and firm stance with consumers, leading to the hashtag — TheLookOnLijiaqi’sFace (#李佳琦的表情) — trending on Weibo.

To have its Rouge Hermès line roasted on social media even before it was officially launched in China was certainly a blow for the brand. And compared to the much better received Armani and YSL lipstick collections, both of which come from businesses that moved into the cosmetic industry, Hermès is up against serious competition. As Jing Daily previously reported, China’s influencer industry holds unimaginable power over public opinion, which might explain why netizen’s comments, such as “If Li Jiaqi can’t rock Hermès colors, neither can we” and “Jiaqi is the savior of our wallets” hold real sway. However, other online observers wrote that Li is attacking the new line as a way to build up his personal brand as “trustworthy” and to get more money from the many consumers that follow him. Either way, Chinese consumers are no longer willing to burn roughly two thousand dollars on a “thinly layered Hermès lipstick case.” But will they spend $67 dollars for a lipstick? If so, then Hermès will weather this influencer storm.

 

[Lola701]

^^
If influencers had that much power, Kylie and Kim’s empires wouldn’t have been possible in the beauty industry.
And let’s be honest, the person going for a Hermès lipstick isn’t looking for it specifically. You are in the Hermès boutique, looking around while waiting for your bag or scarves and you end up buying a lipstick...Which in all proportions, is cheaper than a fragrance.
It’s a classic brand that does classic colors...What did they expect?

 

[Benn98]

Elle France Digital Edition

 

[Deleted member 1957]

The last set with the more coral hues is stunning the first ones seem too retouched though i like how the product pops against the neutral. The video is stunning