Hermès F/W 2018.19 : Imade Ogbewi, Lia Pavlova & Marfa Zoe Manakh by Jack Davison

Discussion in 'Ad Campaigns' started by 9sete, Jul 21, 2018.

  1. 9sete

    9sete Active Member

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    Models: Imade Ogbewi, Lia Pavlova, Marfa Zoe Manakh, Anders Hayward, Finnlay Davis & Oliver Kumbi
    [​IMG]
    Hermès
     
    #1 9sete, Jul 21, 2018
    Last edited by moderator Armani: Aug 12, 2018
  2. helmutnotdead

    helmutnotdead Active Member

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    Give me back the previous and gorgeous campaigns. This is so in your face, so obvious. There is no mystery.

    And of course it's bad AF.
     
  3. simon

    simon Well-Known Member

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    Happy for Lia.
     
  4. guimon

    guimon Well-Known Member

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    The other model is Imade Ogbewi, the show opener.
     
  5. dfwn2n

    dfwn2n Active Member

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    I wonder why they make money still
     
  6. dior_couture1245

    dior_couture1245 Fat Karl

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    Omg please...time for Nadege to go.

    She could not be more boring as creative director. She hasn’t made a single memorable collection, campaign or moment here at the house.

    I so miss the early JPG days at Hermès.
     
    Sailor likes this.
  7. dodencebt

    dodencebt Well-Known Member

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    This looks extremely dated. Hermès should be all about timelessness but these campaigns make it look like it's stuck in the post financial crisis years, there is zero luxury.
     
  8. Perickles

    Perickles Well-Known Member

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    Not my favorite campaign, but I've seen campaigns that are much worse than this. I like the composition of the picture.
     
  9. GivenchyHomme

    GivenchyHomme Well-Known Member

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    Terrible. Bring back Jean Paul Gaultier! Hermes is luxury! Hermes is Paris! Hermes is not Basic! Ditch this boring designer and make Hermes chic again.
     
  10. Benn98

    Benn98 Well-Known Member

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    They'll always make money to some extent because the brand identity is immensely strong. The woman on the street will instantly value an Hermes item without having seen it. But houses like Vuitton and Mulberry have over the years made a case for a sort of creative standard (or relevance) beyond just handbags and scarves. The trick seems to be to keep the design directive exclusive from the bread-and-butter accessories. Vuitton seems to be merging it more than ever under Nicolas, but that's rather risky.

    The campaign actually looks like a Vuitton campaign shot by Bruce Weber. Hardly commendable. It's actually sad because Hermes always delivered the most amazing campaigns.
     
  11. Nomar

    Nomar Well-Known Member

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    For a brand like Hermès, this is just horrible. Where's the creativity in this???
     
  12. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG][​IMG]
    [​IMG][​IMG]

    Vanity Fair September 2018 Digital Edition
     
  13. gazebo

    gazebo Well-Known Member

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    I don't get the negative reaction; Looks luxurious and expensive to me.
    Using the accessories as props is GREAT - It's blatant product placement in a more lyrical way.
     
    Perickles likes this.
  14. Lola701

    Lola701 Well-Known Member

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    The magic about Hermès campaigns is that they tell stories and somehow, fashion happen to be a part of that. They are dreamy and aspirational.

    I think the only time they really did a « Fashion campaign » recently was with Avedon in 2004.
    It was wonderful...

    This...Is so boring and dry. As if we needed to see Nadege’s boring designs being the main subject of the ad.
     
  15. elle_gb

    elle_gb Active Member

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    I coundn't agree more they lack what u've mentioned. They're super luxury and this is not luxury to me it's catalogue.
     
  16. zzzyao76

    zzzyao76 Well-Known Member

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    menswear:

    [​IMG][​IMG]
    UK Esquire September 2018 Digital Edition
     
  17. Ed..

    Ed.. cape cod kwassa kwassa!

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    Shot by Jack Davison. (which is surprising cos this is below his usual quality work :/ )
     
  18. RMDV

    RMDV Active Member

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    Wow Jack Davison shot this? Hmm..

    Love the scarf images!
     
  19. Perickles

    Perickles Well-Known Member

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    I don't get why people still want to see tacky campaigns, like Karlie Kloss playing Cinderella. :sick::sick::sick: This campaign is better!
     
  20. Sailor

    Sailor Active Member

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    That particular fairy tale campaign with Karlie might have been tacky, but don't recall any other tacky campaigns by them. I always thought they were poetic and creative. This one is just like any other fashion campaign there is.
     
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