Hermès F/W 2020.21 : Lara, Sophie & Mika by Nathaniel Goldberg

Benn98

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Men's campaign:



Esquire Taiwan Digital Edition
 
Lucas El Bali and Bakay Diaby are the male models.
 
Mika Schneider & Eliot Moles le Bailly also are in this campaign.
 
I hate all of these, unexciting and drab - the cast isn't strong enough either
 
An UGLY version of Isabeli's Hermès campaign by Avedon!
 
Sophie's shot is the best so far, and likely to be the best overall. I do like the first shot mainly because of the styling. It's not 'youth', it looks fashion-forward.
Hermes is really going crazy placing their ads in everything from GQ to Vogue to Wired where they'll see more ROI because those are the readers with actual cash to burn.
 
Like I said, Sophie's will probably be the best overall.
 
It’s surprising and rather refreshing for Hermès to go back to this kind of approach!
The worst shot is actually the one where we can see the womenswear. But the cast if good, very Hermès indeed.

An UGLY version of Isabeli's Hermès campaign by Avedon!

I would say it’s a mix between that and Daria by Peter Lindbergh FW2007.

That Avedon campaign is one of the best of Hermes’s history...(and one of the best ever to me). I suddenly wanted a Birkin after that lol.
 
Am I the only one who actually likes Hermès by NVC?
Would you actually buy the stuff she makes?
I don’t know what the Dumas are doing. They should give the position to Haider or Zannini or even Pagliangula. Even Bouchra’s work would be more interesting than whatever she is doing...
 

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