Hilary Duff to Launch Line with DKNY "Femme"

Discussion in 'Designers and Collections' started by lucy92, Feb 5, 2009.

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  1. lucy92

    lucy92 Administrator

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    Multi-platinum recording artist, actress and entrepreneur Hilary Duff is co-designing a collection of special pieces with DKNY Jeans brand called Femme for DKNY Jeans. The collection mixes rocker chic with a soft touch, featuring innovative ideas, unexpected details and multiple functions. Each piece is unique; each look makes a statement. The line will debut in fine department and specialty stores nationwide in August 2009, marking the debut of Hilary's new beauty and lifestyle brand, Femme.

    "As a young adult, I've chosen to dedicate my interest in fashion and design to creating a sophisticated upstairs collection," said Hilary Duff. "I took time finding the right fashion house to collaborate with in a design partnership. I have always adored and worn DKNY Jeans, so it made perfect sense to reach out to them. We hit it off immediately, sharing a design vision offering something special for young women like me."


    "Hilary Duff's influence with this particular demographic cannot be overstated. From film, TV, to fragrance, there's an ability to connect with her on so many levels," says Kevin Monogue, President of DKNY Jeans, "The design partnership has been effortless, as our sensibilities are perfectly aligned; she's edgy and still feminine, embraces individuality, and offers a bold, experimental way of interpreting trends. We are so excited about what is being developed for Femme. It has been, and continues to be, a dream collaboration."


    The Femme for DKNY Jeans line takes its inspiration from Hilary's love of feminine elements like poppies, sequins, and shine, mixed with tougher vinyl, menswear fabrics and motorcycle details. Hard and soft, provocative and powerful. A key theme is versatility: sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Black denim is the foundation, with vinyl leggings, tissue weight tees and strappy dresses rounding out the Fall assortment. The retail price range for the collection is $39 for a tee to $129 for an outerwear piece.
    DKNY Jeans will support the launch of Femme for DKNY Jeans with a comprehensive marketing campaign, reaching the consumer through all media touch points, including national print, outdoor and online advertising, experiential promotions, in-store events, movie, TV and tour integrations as well as a dedicated behind-the-scenes web series showcasing the design process.




    image from trendencias.com
    press release from earthtimes.org
     

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  2. lucy92

    lucy92 Administrator

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    excerpt from wwd...

    As DKNY Jeans’ latest celebrity design collaborator, Hilary Duff is determined to prove her days starring as Lizzie Maguire are long gone.

    The 21-year-old actress-singer-designer showed up early for her 11 a.m. meeting at the DKNY Jeans showroom at 240 West 40th St. to discuss her new brand, which she’s calling Femme for DKNY Jeans. She’d just flown in from Los Angeles, and there were no publicists, managers or entourage in tow. She was staying at her friend’s Manhattan apartment, wheeling two suitcases behind her.

    "One of the hardest things is to come up with a name,” said Duff of her new line, which she was wearing: a gray fringe T-shirt, leggings and a vest. “But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”

    This isn’t the first time Duff had to come up with a name for her own fashion collection. Five years ago, as a teenager, she launched Stuff by Hilary Duff, which used to produce everything from T-shirts to bedsheets. That line is now being phased out and, with the exception of eyewear, there is no longer product on the market.

    “I’ve lost interest in it, and I’m ready to move on and do other things,” she explained of the line, which sold at retailers such as Target, J.C. Penney and Kohl’s. “I feel like the brand was for younger girls, and I want to do things for girls my own age now.”

    The partnership with the Liz Claiborne Inc.-owned DKNY Jeans is a big move for Duff - one she plans to be involved in every step of the way. And while she isn’t the first celebrity to partner with the company - Fall Out Boy Pete Wentz was first and actress Rachel Bilson was second - she’s nonetheless dedicated to it.

    “I’ve been learning so much about how the process happens from how much certain things cost to shipping schedules - it has been an amazing learning experience,” she said.

    The Femme for DKNY Jeans line will launch in stores this fall. And while Wentz’s and Bilson’s collections only sold at retail for one season, the company has signed Duff for two - fall and holiday - with the option to extend the agreement depending on performance.

    “From the feedback we’ve gathered from our customers, they wished these collaborations were available to them for a longer period of time,” said Kevin Monogue, president of DKNY Jeans. “They wanted to see more, which is what led us to working with Hilary and making her partnership last longer.”
     
  3. Humperz

    Humperz New Member

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    the sketches look promising
     
  4. madara

    madara Active Member

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    Femme at DKNY Sketches

    [​IMG][​IMG][​IMG]

    hilaryvault.com
     
  5. starz1

    starz1 New Member

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    Another celeb who thinks their a designer.
    so pathetic
     
  6. Jenna-maria

    Jenna-maria New Member

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    I hate those sketches.
    They make clothes for too skinny people?

    But I kinda like that fringe t-shirt.
     
  7. happyguy

    happyguy New Member

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    i love the ske†ches....they're adorable :)
     
  8. kasmslo

    kasmslo New Member

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    It's called emphasis. :flower:
     
  9. kiddokiddo

    kiddokiddo New Member

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    Alexander Wang much???:ninja:
     
  10. Mutterlein

    Mutterlein Active Member

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    Please, Alex appropriated the NYC/Downtown/Rock n Roll look like everyone else.

    For what it is and who it's intended for, it's fairly nice.
     
  11. solg

    solg meet the press

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    nymag.com
     
  12. lucy92

    lucy92 Administrator

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    images with poppies? i wonder if she's trying to send a subliminal message.

    and i think its rather silly that DKNY is doing one celebrity collaboration a year.

    at least with the mens collection, dkny is collaborating with famous comic artists...
     
  13. loladonna

    loladonna New Member

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    Is her line replacing Rachel Bilson's or is this an addition for DKNY?
     
  14. lucy92

    lucy92 Administrator

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    the rachel bilson stuff was only in stores for one season.

    the hilary duff garments will be in stores for two seasons. fall and holiday.
     
  15. zuzulemon

    zuzulemon New Member

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    I like the shirt she has on in the picture.
     
  16. PinkRae

    PinkRae New Member

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    I think it'll be a really great line! I can't wait to see the rest once it comes out!
     
  17. lucy92

    lucy92 Administrator

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    interview with nylonmag


    Your line for DKNY, Femme, comes out this fall. What can we expect?


    We did two pairs of jeans this season—it’s kind of a selfish line, because it’s skinny jeans, which look the best on me. One thing I wanted was multiple-size belt loops, because sometimes I want to wear a skinny little belt wrapped around a million times, or sometimes I want to wear a really fat one that won’t ever stay in place, slung low. So it just has a lot of options. There’s other stuff, too, like little shrunken leather jackets. I wanted the stuff to be smart.

    What was your inspiration for the line?

    Just normal girls. I’ll be walking down the street and think, oh she looks cute! Especially being in New York is nice, because everyone has such unique styles. And it’s not people who have a ton of money or have a huge closet, but it’s people wearing what they love and having a unique way of putting it together. That inspired me.
     
  18. jjbunny79

    jjbunny79 New Member

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    im a lil bit held back by the name hilary duff, if it is zooey deschanel i will be more interested.
     

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