"hilfiger Signs Beyoncé To Boost Fragrance Biz"

Discussion in 'Designers and Collections' started by marc jacobs addict, Jan 27, 2004.

  1. marc jacobs addict

    marc jacobs addict New Member

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    i apologize in advance, this is a REALLY long article.

    ugh, i dont know. but i cant wait to see the ads.. :blush:
     
  2. strawberry daiquiri

    strawberry daiquiri seagreen serenades

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    Looks like we haven't the end of her
     
  3. hollyslookingdry

    hollyslookingdry New Member

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    Beyonce :sick: She's pretty but so overexposed.
     
  4. brian

    brian New Member

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    :sick:
     
  5. LaQuintincianica

    LaQuintincianica New Member

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    Oh well what can ya do...
     
  6. LoveMyBoots

    LoveMyBoots Active Member

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    That perfume doesn't even smell remotely nice...
     
  7. Ollie

    Ollie New Member

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    Sadly we are reaching an age were the general populous is no longer interested in design and a label's longevity and instead are looking for a recognizable face to emulate. As a result you have girls like Britney, Paris and Beyonce peddling the “affordable luxury” of a product that will fade when they do. Although I do see a place in fashion for celebrities to help promote a product, case in point Nicole Kidman for Chanel No 5; she breathes new life into a product that has survived the ages with class and dignity, rather than having the product to rely on “celebrity recognition” to drive sales.
     
  8. djflame

    djflame New Member

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    As soon as I read the title, I was thinking: 'Lame'.
    Ms. Knowles doesn't even emulate the preppy image Hilfiger promotes.
     
  9. LoveMyBoots

    LoveMyBoots Active Member

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    Very true, I didn't even consider that fact.
     
  10. nqth

    nqth arndom

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    You mean new money? :p
     
  11. Ollie

    Ollie New Member

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    Well definitely that is part of it, every major label remarkets itself every few years to stay in vogue and cater to the market. I feel Lagerfeld chose Kidman because she does embody to a certain extent the elegance that is Chanel, and this idea of elegance is one that Chanel has used for decades, rather than some new pop diva, who doesn't even conform with a labels image pushing the idea of being a "true star".

    Sorry I’m just ranting here, I’ve been bombarded with Britany trying to tell me to "be curious" for way to long. Curious about what?
     
  12. Chwaibis

    Chwaibis New Member

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    I just dont c Beyonce as a Hilfiger kinda person and vice versa .. and yeah I do agree with Ollie about Nicole Kidman for Chanel No.5 .. I personally thought it was a good choice.
     

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