Hugo Boss Orange S/S 2010: Erin Wasson, Angela Lindvall, Jamie Strachan by Matt Jones

Discussion in 'Vintage Ads' started by Alien Sex Friend, Dec 30, 2009.

  1. Alien Sex Friend

    Alien Sex Friend Well-Known Member

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    [​IMG]

    [​IMG]

    BOSS Orange SS10
    The new BOSS Orange campaign for Spring/Summer 2010 celebrates the “Orange Hour.” The visuals evoke the ease of the close of day, when the sun slowly slides down the sky. No place embodies the spontaneous magic of this moment better than the city of Miami. The gifted newcomer photographer Matt Jones, the son of Terry Jones, skillfully captures this lighthearted nonchalance. The models – Erin Wasson, Angela Lindvall, Jamie Strachan and Mihaly Martins - could be a group of friends having fun. They are relaxed and authentic – and making the most of a new BOSS Orange mood that reverberates with freedom, individuality and sexiness.

    txt and images - principe pr prive facebook
    (pr agency whom represents Boss)
     
  2. cologne_rocks

    cologne_rocks New Member

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    Beautiful :heart: can't wait until the collection is available :heart: :buzz: This gives me a great summer vibe and this campaign is even better than the one of the mainline :heart:
     
  3. CharlottefromCA

    CharlottefromCA User Friendly

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    I like the sunset orange concept, very laid back cool.
     
  4. marion

    marion New Member

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    I love it! It looks fun & simple.
     
  5. testinofan

    testinofan ███████████████

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    Simple fresh but very simple to me very Tommy need back Fabien Baron here
     
  6. haksare

    haksare New Member

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    The other male models looks like Mihaly Sepreny, but not totally sure.

    This is a nice, refreshing ad. It reminds me of Tommy Hilfiger. I like it.
     
  7. Mchunu

    Mchunu New Member

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    to me this style of photography can be very hit and miss. I'd say they nailed it, though for me it looks too much like an American Eagle campaign.
     
  8. Jacque Marcel

    Jacque Marcel army of lovers

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    yes, that's what i was thinking too. american eagle with older models.
     
  9. chuliach

    chuliach New Member

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    i don't like the chosen font, but the photos are really positive and fresh
     
  10. Marciano Olsz

    Marciano Olsz New Member

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    Well the theme is more or less the same so I wouldn't be surprised if the two were compared lol.
     
  11. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    much better than the black campaign though it feels like a phone company ad
     
  12. LetThemEatCake

    LetThemEatCake New Member

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    Love Angela, cannot stand the sight of Erin=:yuk::sick:

    SO the second photo is best since we cant see Angela in the first. :judge:
     
  13. Northern Star

    Northern Star French Chic

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    I like this and the choice of models and it really fits the S/S mood and makes me want to be where they are.:D
    Very nice and thanks again ASF:flower:
     
  14. ad041715

    ad041715 New Member

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    I love the second photo! The first one is a bit too Hilfiger for me. :unsure:
     
  15. ad041715

    ad041715 New Member

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    Why does it say 'Huno' in the title? :huh:
     
  16. user.n.

    user.n. New Member

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    Yes, i think that's really him.
     
  17. AnaBGD

    AnaBGD Active Member

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    So true.
    I still like it, looks fun, and models choice is great.
     
  18. Donatello89

    Donatello89 New Member

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    lights are stuning...but as the d&g campaign, it looks too much like a low class campaign... i know Orange is casual...but i think there's something better to do
     
  19. mikeijames

    mikeijames no tom ford, no thanks.

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    while i do appreciate what they're going for here, there's something unconvincing about this...it's almost as if they're trying too hard to look "down to earth" when we know boss orange really isn't all that approachable...i don't care how many smiles they slap on their faces.
     
  20. LetThemEatCake

    LetThemEatCake New Member

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    Very low class. Hugo Boss is cheap clothing.
     

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