Hugo Boss S/S 2017 : Frederikke Sofie & Victor Nylander by Karim Sadli

[sixtdaily]

instagram/hugoboss

 

[mikel]

Viviane Sassen does it better.

 

[Benn98]

Hahahaha.....

I've looked at this at least three times and elicits absolutely nothing from me! The models are nondescript, so is the set, and photography. May as be a little CK subline for all we know. Such a letdown from the last campaign.

 

[sixtdaily]

With layout



coolmagazine.com.br

 

[anlabe32]

I don't think these are so bad. The images are appealing to me. I can see why some would say it's boring but we're talking about Hugo Boss here, quite a conservative brand anyway.

Both models look gorgeous.

 

[myran]

It's too static/monotonous, but I do love the colours and the sleek, utltimate sunkissed look on Frederikke.


*artandcommerce

 

[lilgruner]

When I see Frederikke looks so pure and natural , a really beauty to spot her at Hugo Boss Stores next season

 

[navyvelvetbowtie]

I saw an eyewear shot of Victor, so I guess there's more shots for both of them

 

[sixtdaily]

 

[Solaris]

Vogue Paris digital edition April 2017

I think he is the son of Alex Lundqvist and his Brazilian-Japanese wife Keytt.

 

[arlekindearrabal]

When I see Frederikke looks so pure and natural , a really beauty to spot her at Hugo Boss Stores next season

The casting really saves this. Anyone else and it would've completely anodyne.

I have to add - Lundqvist's son is gorgeous.

 

[OllieJE]

Vogue Paris digital edition April 2017

I think he is the son of Alex Lundqvist and his Brazilian-Japanese wife Keytt.

I don't think it's Alex Lundqvist's son , this kid looks very southeast Asian to me, Alex's son has no Caucasian features either but his skin tone's much lighter

Btw, is this for a kid line ?

 

[Perickles]

I like it!

 

[Benn98]

Didnt know they had a children's line as well. I wish part of that idea and enthusiasm was extended to the mainline though.

 

[artemovartem]

I think Romee Strijd is also part of the campaign.