Hugo Hugo Boss S/S 2017 by Harley Weir

[sixtdaily]

Full cast: musician Soko, model and actor Devon Aoki, artist Alexandra Marzella and her boyfriend photographer Jasper Briggs, fashionist and entrepreneur Luka Sabbat, models Anwar Hadid, Kiki Willems and Felix Gesnouin, and the bands "The Garden Wyatt" and "Fletcher Shears" twins.

First images of the campaign:



vogue.com.cn

 

[Scotty]

Wow, is this really for Hugo? Looks very youth trend jumping/CK-esque.

 

[Lola701]

Why people are casting Answar Hadid?
I mean, i get it, he is an Hadid but Bella and Gigi are somehow fashion icons for a new generation. It's not like Answar is influencial in any way possible.

I'm tired of the fashion industry trying to make something that is not happening happen...

It's very CK indeed.

The kiss shot is very similar to the Terry Richardson/Tom Ford kiss shot in Vogue Paris december 2010...

 

[DutchHomme]

Why people are casting Answar Hadid?
I mean, i get it, he is an Hadid but Bella and Gigi are somehow fashion icons for a new generation. It's not like Answar is influencial in any way possible.

Ask casting directors duo Piergiorgio/Samuel
They are obviously the casting director for this campaign

Mohammed/Yolanda probably made a deal $ with them because they cast all the Hadids for all their work campaigns/covers/shows

 

[RedSmokeRise]

Just looks like a fashion feature from Topshop more than anything related to Hugo Boss.

 

[Benn98]

Jesus, this is so removed from Hugo Boss! I'm all for the recent wave of female photographers raging through the industry, but I struggle to tell their work apart. This could be Zoe G, Cass B, Coco C.....
And the lesser Hadid just tops it all off.

 

[sixtdaily]

Devon



elle

 

[sixtdaily]

More Devon:



Kiki:



company.fashiontv

Full campaign here

 

[Deleted member 141523]

Kiki is a baby Karen Elson

 

[dfwn2n]

Devon Aoki saved this campaign

 

[VogueDisciple93]

If only Devon's shots was the complete campaign. They are pretty remarkable while the rest are rubbish.

 

[333101]

Devon is the only positive thing about this. Someone tell Anwar Hadid he's not a model, PLEASE