A disguise is an appearance to create the impression of being somebody or something else; for a well-known person this is also called incognito.
Example:
In a more abstract sense, 'disguise' may refer to the act of disguising the nature of a particular proposal in order to hide an unpopular motivation or effect associated with that proposal. This is a form of political spin or propaganda. See also: rationalisation and transfer within the techniques of propaganda generation.
- The fictional Sherlock Holmes often disguised himself as somebody else to avoid being recognized.
Example:
- Depicting an act of war as a "peace" mission.