ivana helsinki is not a she, its the company, paula suhonen is the designer (sorry someone was referring to ivana helsinki as a person).
i think the rouva stuff is a lot better than the tent prints and the other older stuff......which i also thought were rather too simple and quite hard cuts..
this rouva collection also has more soft and feminine cuts and lines...
and avia, i think finns have started to dress more better and you can not really say everyone in finland dresses bad. i follow the fashion, and not some teeny trends, i mean real fashion....i think in big cities people dress more nice and this is really the case also in sweden. if you go anywhere out of stockholm (except maybe malmö) people dont care too much about their clothes either...
i think in finland men/guys dress horrible, not so much the girls. i see these half baggy or too baggy sh*t jeans everywhere, stupid tight t-shirt and some metal pearl necklaces with beanies......looks so gross. and then some monster size shoes to top it all.
but i do get some weird looks when i wear my tapered skinny jeans out of the bigger cities..and i hate how in few years everyone will wake up and realize that flares are out and start wearing tapered jeans like they are the biggest thing. and the trend has already passed by.....