^ My pleasure!
Palm Beach Daily News 10/9/09
Ivanka Trump was awakened from some much-needed sleep shortly before graduating summa cum laude in 2004 from the Wharton School of Finance at the University of Pennsylvania.
She had pulled an all-nighter studying for final exams when powerhouse Vogue magazine editor Anna Wintour called to offer her a job. As a former model and aspiring entrepreneur, Trump was surprised and flattered and couldn't imagine a better mentor than Wintour.
But she had already accepted a job as project manager in the retail development division of Forest City Ratner Companies in Westchester County, N.Y. She worried about turning down Wintour, but had to follow her heart.
"I wasn't about to give up on my lifelong passion of building a career in real estate," Trump, 27, a seasonal Palm Beacher, writes in her new book, The Trump Card, Playing to Win in Work and Life (Simon & Schuster, $24.99).
"My plan was to work at Ratner for a year or so, then join my father."
Ivanka Trump is now executive vice president of real estate development and acquisitions at Donald Trump's Trump Organization in New York.
She said she wrote the combined advice/autobiographical tome, to be released Tuesday, because many people had sent her letters asking how to make the right career decisions.
"Teenagers and people in their 30s-plus kept writing and asking for advice, saying 'you and your brothers, Donald Jr. and Eric, seem so motivated and grounded,' " she said from her Manhattan office. "I wrote the book to be helpful to them, using my own personal experiences as research. Because of my hard-working parents and their friends, I was surrounded by interesting people all of my life."
Blackberry 'bulletins'
Throughout the 241-page book, Trump created pages called "Bulletins from my Blackberry," which begin each of the 11 chapters. The bulletins hold wisdom from successful and well-known people she admires including Russell Simmons, the hip-hop mogul and record producer; Arianna Huffington, cofounder and editor of the influential Huffington Post; Jonathan Tisch, chairman and CEO of Loews Hotels; Cathie Black, president of Hearst magazines; Dany Levy, founder of DailyCandy.com; Tory Burch, fashion designer; and Chris DeWolfe, cofounder of MySpace.
The Trump Card can be a resource for both men and women starting careers or hoping to re-energize them. The title is a metaphor for every person being dealt a winning hand, then leaving it to the individual to play it smart.
Trump, who spends many days on the road building the company's hotel collection, gives readers advice how to navigate the workplace, relate to older colleagues, negotiate, network, identify opportunities and build a brand.
She has experienced a lot in her five professional years: she also is a part-time jewelry designer with a Manhattan boutique and expansion plans for Las Vegas, as well as a regular on her dad's NBC-TV reality show, Celebrity Apprentice.
"It would have been easy for Ivanka to kick back and enjoy an easy life being the daughter of Donald Trump," said Jordan Zimmerman, founder and chairman of Zimmerman Advertising, based in Fort Lauderdale. "But instead she chose to carve out her own path to success through education and hard work."
Calling herself "Daddy's girl," Trump writes about how much she learned as a child by accompanying her father on his real estate rounds. She believes the elder Trump is a great builder, and if it weren't for him, she would not know as much about the real estate industry.
"Dad always encouraged me to do what I have passion for, to pursue what excites me," said Trump, who often works seven days a week. "He said it is important to take risks early in your career. I believe that and know that people without passion for their work will not go as far as they could."
She also gives examples of how she had to work for her spending money while growing up Trump. About to leave, years ago, for a weekend in Newport with a female friend, Trump asked her dad for his credit card so she could buy a new bathing suit she knew she didn't need.
"Ivanka," she writes of her dad's response, "you get plenty of money for new clothes. I'm sure the bathing suits you have are just fine."
The author believes her tough-as-nails parents, Donald and Ivana, wanted to make sure she was not a poor little rich kid, drowning in excess and never learning the value of a dollar.
Trump says she grew up part-tomboy because of her brothers but also part-girly-girl, wearing frilly dresses and modeling on exotic runways.
In The Trump Card, she credits her mother for teaching her how to bring style and energy into the workplace.
"I was amazed at how mom approached details when she refurbished the Plaza Hotel in New York City and designed our Atlantic City casinos," Trump explained. "She showed me how to differentiate yourself with a luxury space. She got right to the details and that has helped me build units in residential buildings and hotels, and also in creating jewelry."
Tip: Be indispensable
In her book, Trump offers tips to get to the top. She advises readers to become indispensable, take on projects others don't want, show up and work harder than anyone else, and know the corporate culture of where you are, then act accordingly.
She assures readers these are the ways she has earned her keep at her dad's no-nonsense shop despite her young age.
"I'm sure people say behind my back that I got where I am because I am Donald Trump's daughter," said the author, who plans to marry real estate investor and New York Observer publisher Jared Kushner at the end of the month
"Am I glad I had the Trump name to help me get started? Yes. Do I feel lucky to be born a Trump? Yes. I am fully aware of the favorable hand I've drawn in life. And I am grateful for it. But everyone knows how hard I work, and I take nothing for granted."