J. Lo's Sweetface line in US discontinued

Discussion in 'Designers and Collections' started by Erin, Jun 24, 2009.

View Users: View Users
  1. Erin

    Erin Iowa Girl Loves Fashion

    Joined:
    Jul 10, 2002
    Messages:
    14,597
    Likes Received:
    0
    Jennifer Lopez No Longer Selling Fashion Line in US




    Jennifer Lopez generally stays one step ahead when it comes to business, so we think she's probably making a smart move by calling it quits with her last remaining U.S.-based apparel brand, Sweetface, according to WWD. The spring '09 collection is in stores now, but this marks the end of any Jennifer Lopez-branded apparel in the United States.

    Even though we know she's doing the smart thing, we can't help but be a little sad. After all, Lopez was one of the first now-ubiquitous celebrities to launch a fashion line.

    Don't fret, though, the JLo by Jennifer Lopez brand is still sold in 40 countries with 38 freestanding stores. And, Lopez' presence is far from gone here in the States -- her JLo by Jennifer Lopez costume jewelry is still carried by Macy's, and the Victoria's Secret catalogue continues to carry her shoe collection.

    Additionally, Lopez has found a great deal of success in the world of fragrance. Working with Coty, she's launched six popular scents, and the seventh is on its way. Shop them at the end of this post.

    http://www.stylelist.com/blog/2009/06/24/jennifer-lopez-no-longer-selling-fashion-line-in-u-s?icid=main|htmlws-main|dl3|link5|http%3A%2F%2Fwww.stylelist.com%2Fblog%2F2009%2F06%2F24%2Fjennifer-lopez-no-longer-selling-fashion-line-in-u-s
     
  2. khyrk

    khyrk Oh Yeah!

    Joined:
    Apr 19, 2009
    Messages:
    4,249
    Likes Received:
    11
    she's losing money for this venture i suppose
     
  3. Pulp Fiction

    Pulp Fiction Active Member

    Joined:
    Feb 9, 2006
    Messages:
    1,591
    Likes Received:
    0
    well at least it's doing well outside the US.
     
  4. mikeijames

    mikeijames no tom ford, no thanks.

    Joined:
    Nov 27, 2003
    Messages:
    5,880
    Likes Received:
    0
    who does this surprise? the brand fed off her star power and she's not dropped a hit album or film in some time. as her star fades, so do the revenues from this line.
     
  5. Blanche DuBois

    Blanche DuBois New Member

    Joined:
    Mar 5, 2006
    Messages:
    770
    Likes Received:
    0
    ...and may I just say "ThanK God"?
     
  6. Squizree

    Squizree Looking Up

    Joined:
    Sep 18, 2006
    Messages:
    18,296
    Likes Received:
    0
    Oh no, whatever will we do without her "style"? :rolleyes:
     
  7. CharlottefromCA

    CharlottefromCA User Friendly

    Joined:
    Feb 13, 2005
    Messages:
    10,359
    Likes Received:
    0
    Well she is never fully going away.. the images of almost every tween in american wearing those pink J.lo tracksuits unfortunately may never leave my mind..

    But it must be hard for those involved in the business/manufacturing part of the the brand.. whenever one of these labels close I think of all the jobs lost. =X as much as I dislike the brand.. that sucks =/
     
  8. skot4mc

    skot4mc Active Member

    Joined:
    Jun 25, 2005
    Messages:
    423
    Likes Received:
    0
    thanks for the good news.
     
  9. Scott

    Scott Stitch:the Hand

    Joined:
    Jun 28, 2003
    Messages:
    12,969
    Likes Received:
    0
    hahaha....all i can say is,to concur....good riddance. that's one down,about 15 others to go ;)
     
  10. b9409

    b9409 New Member

    Joined:
    Mar 25, 2009
    Messages:
    1,617
    Likes Received:
    0
    I don't get it: who buys her stuff, or even care about her at this point, outside the US anyways? Frags are one thing, but her clothing? Celeb lines do not sell that well, we all know it, but which country could be a market for 'her image' is a puzzling question.

    It isn't 2002 anymore...
     
  11. Scott

    Scott Stitch:the Hand

    Joined:
    Jun 28, 2003
    Messages:
    12,969
    Likes Received:
    0
    ^it wasn't that great in 2002 either :lol:
     
  12. b9409

    b9409 New Member

    Joined:
    Mar 25, 2009
    Messages:
    1,617
    Likes Received:
    0
    lol, but she was relevant.

    Her mother image is not marketable, back in 2002, she was the sexy slvt! That was sell-able and desirable by some. But I remember those hideous collections, of some I remember with heartache and terror.

    There was one huge white mink 70s sun hat or something Naomi had worn for instance.... [shudders with fear] horrid.
     
  13. designerleather

    designerleather New Member

    Joined:
    May 8, 2009
    Messages:
    362
    Likes Received:
    0
    Relevant is a matter of perspective and bias. Think this is the first of many "over-expanded" lines built on a name and a PR image that shall go by the wayside as the economy further implodes
     

Share This Page

monitoring_string = "058526dd2635cb6818386bfd373b82a4"