Jacquemus S/S 2021 by Maximilian Pittner

Discussion in 'Ad Campaigns' started by 9sete, Mar 15, 2021.

  1. 9sete

    9sete Active Member

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    Art Direction | Kevin Tekinel and Charles Levai for Maybe
    Talent | Ruben Moreira, Ylang, Rio and Chantal
    Cinematographer | Maximilian Pittner
    Set Design | Sati Leonne Faulks
    Editor | Markus Soria
    Sound Editor | Moritz Staub for Staub Audio
    Hair | Karim Belghiran
    Makeup | Aurore Gibrien
    Colorist | Tim Smith
    Production | Anaïs Julia Ngbanzo and Emmanuelle Atlan for Farago Projects
    Wavy Logo | Alvaro Posadas
    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    jacquemus.com
     
  2. YohjiAddict

    YohjiAddict Well-Known Member

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    He goes to such lengths to disguise the clothes you might as well run a text advert!

    Sorry to sound like a broken record but I would have never guessed this is a fashion ad, it seriously looks like a very annoying detergent print ad from like 2005. Not the Jean-Pierre Jeunet image of charming french provinciality he had in mind...
     
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  3. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    Is he that embarrassed with his own design to even come up with an ad campaign that barely shows the clothes?
     
  4. Mody

    Mody Active Member

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    Thanks for the inspiration for chest workout
    That’s about it
     
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  5. TaylorBinque

    TaylorBinque Well-Known Member

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    I like this Whirlpool ad campaign. Nice!
     
  6. Kite

    Kite Well-Known Member

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    I think this is cute. Its endearing and clever and no another basic model stood wearing basic clothes.
     
  7. fakeawake

    fakeawake Well-Known Member

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    grand opening...grand closing

    that was a quick one...
     
  8. aracic

    aracic Moderator

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    Yeah it's not very fashion-y, but it's different, fun and interesting! Something you can't say about many campaigns we consider to be fashion-y this season, actually.
     
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  9. Lola701

    Lola701 Well-Known Member

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    Seriously, this is great! It’s fun!
    I don’t remember the collection related to the campaign but it kinda add an element of fun to Jacquemus.

    I feel like there’s a big disconnect between his story-telling and the image of his brand. And this campaign kinda create a bigger gap again.
     
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  10. mathiaskatz

    mathiaskatz Well-Known Member

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    I’m not the biggest fan of Simon but I do like the idea of this ad, just think the execution is poor.
     
  11. Yasouss

    Yasouss Active Member

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    I quite like this. It is refreshing and different from all other ads where it is just models standing around looking bored. Jacquemus is more of a contemporary brand so they do need some of the bells and whistles like this to elevate the collection and make it pop.

    That first shot also reminds me of some the Jeff Burton photography from the early to mid 2000s.
     
  12. THD96

    THD96 Well-Known Member

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    I like it. It's really campy and fun. He obviously selling his aesthetic better selling his clothes. The campaign really elevated the collection without even put focus on the clothes. He know how to capture the zeitgeist attention and make him standing out from the rest of the other contemporary brands. Good for him.
     
  13. danawokarrr

    danawokarrr Member

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    It's become one of those 'cool' brands where Simon is now selling a lifestyle/aesthetic rather than the clothes, and this campaign speaks to that. I like it.
     
  14. Toni Ahlgren

    Toni Ahlgren Well-Known Member

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    I feel like this is a brand like many others, generates most of their revenue by selling t-shirts with their logo. Therefore it works and I love it, reminds me of 90's Diesel.
     
  15. danawokarrr

    danawokarrr Member

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    Really? I see people wearing their bags and dresses often. I'd call it one of the more wearable luxury brands.
     
  16. helmutnotdead

    helmutnotdead Well-Known Member

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    luxury brand? hahaha
     
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  17. danawokarrr

    danawokarrr Member

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    It...literally is, by definition. It's not Topshop...
     
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  18. fakeawake

    fakeawake Well-Known Member

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    oh jeez. whe only reason people want the chanel logo is because of chanels storied history making actual clothing. A Wang is only trucking along bc of Balenciaga connections, if it wasn't for that he would be the new Kenneth Cole.

    jacquemus is a nothing, nobody brand. FRANKLY.

    it was literally hot for maybe 2 seasons. quite possibly the shortest run I can recall...the only thing he's known for is a useless microbag that in reality is a mockery of fashion, that's not actual fashion... just like luxury sweatpants and tshirts are not actual fashion. "IM SO RICH I CAN WEAR SWEATPANTS" Irony is not fashion. and fashion isn't about looking rich, that is a side.

    Again we can look t John to see how to do ironic correctly with his 2002 "Diors Latest Victim" collection where he mocked his customers for being fashion victims. Except it was fashion and John has the chops to make those kinds of observations. Jacquemus is not allowed to mock fashion because he's done nothing but stitch some sarongs together. Same as Virgil, if you do not know how to make haute couture you cannot mock fashion. Period.

    Karls ginormous Chanel bags were also brilliant because you could sit it on your shelf and appreciate it - they weren't supposed to be used. The point was for the Chanel customer to collect it as memorabilia. Jacquemus isn't important enough to have memorabilia...because he doesn't make Haute Couture and therefore doesn't have the hallowed cache. On another note, only Couture houses can get away with logo wear.
     
    #18 fakeawake, Mar 16, 2021
    Last edited: Mar 16, 2021
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  19. danawokarrr

    danawokarrr Member

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    Okay? I was just making an observation about what his vision seems to be, I never claimed Jacquemus had earned a certain status. I agree with you. I just like this campaign lol
     
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  20. Lola701

    Lola701 Well-Known Member

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    Luxury? It’s just a prêt à porter brand. People will call it contemporary but in reality, it’s in the large spectrum between Sandro and Acne Studios/Isabel Marant.

    People often forget that before Zara, H&M and others took the world, the spectrum of fashion was large. Luxury became a marketing word in opposition of fast fashion but not every designer brand is luxury.
    If we want to go deep, Jacquemus doesn’t even meet the criteria to be in that luxury conversation.
     
    GivenchyAddict likes this.

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