Jil Sander S/S 2018 by Mario Sorrenti

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[Sailor]

This is incredible, in my opinion truly original. kudos to Mario and all involved. The photography is so refreshing to look at. All is so natural and beautiful.

 

[Vitamine W]

Loving this but not seeing any connection with Jill Sanders's clean crisp sometimes stark style. Weird combination.

 

[Legolas]

Most interesting campaign I've seen in years! Compositions are beyond stunning.

 

[CrisGalaxy]

Oh wow! For a second I thought Jil Sander had become a very irrelevant brand but these ads are so beautiful!

 

[Legolas]

Models: Jolie Alien and Fisher Smith.

 

[MulletProof]

Love it.. .. feels like a continuation of the ads with Elise Crombez by David Sims waaaay back.

 

[gazebo]

The Jumping off the cliff photo is beyond genius and stunning.
I like the water element motive running through.
Feels very easy breezy and soothing to look at.

 

[Cute]

Love it.

 

[gius]

Most interesting for me too, makes me think of trend forecasting pictures. Just perfect

 

[elle_gb]

Great pictures I thought it's very clever to showcase such a new mood as new designer.

 

[GivenchyHomme]

It's very smart. They've decided to sell a mood, a look rather than that boring collection. It's a great way to change the image of the brand. Now they have to have knockout second collection or it will all be for nothing.

 

[Crying Diamonds]

The shots are honest and beautiful, but all I'm seeing is a shirt dress, some floating fabric and the corner of a fish net.
The photos make it appear to be a lifestyle brand, which it isn't (is this the direction they are going?)
As beautiful as it is, it doesn't reflect the collection that it represents. Going into a store newly inspired by the new Jil Sander campaign, I wouldn't expect to see black or white work-safe tailoring.

 

[Nomar]

There are some really beautiful shots here. I love the artistic approach and interesting use of composition.

 

[YohjiAddict]

It reminds me of the campaign that David Sims shot with Angela Lindvall, there's even a model that looks like her. It's definitely interesting to see a campaign that's more focused on the mood than on the products themselves but it amounts to nothing if the clothes are not in sync with the image you sell.

 

[Benn98]

This does nothing for me, I'm afraid. Looks like a beginner photographer's lookbook - all over the place. Still, it's much better than Willy Vanderperre at least.

I don't think Jil Sander can afford to run campaigns with more aesthetic and less clothes because their CDs are always being changed. Let's be honest, it's not Saint Laurent. I'd be surprised to find they still have a growing clientele.

 

[Perickles]

I love it!!!

 

[RMDV]

Bravo Sorrenti

 

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