Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. With art direction by Garbergs, Johanna transforms into different women with impressive hair and makeup courtesy of Linda Shalabi and Ignacio Alonso
Designer Girl – Berlin-based online retailer EMEZA.com taps Johanna Jonsson for its official campaign celebrating its international launch in ten European countries including France, Italy, Sweden and the UK. In the images photographed by Nicolas Kantor, Johanna wears the sleek and modern designs of Thakoon, Richard Nicoll and Jean Paul Gaultier amongst others styled by Sula Sbonia. / Creative direction by Jenna Biberstein