No one wants drag queen costumes on the runway and in stores in 2025. His visuals were pretty weak and bad except for the couture show from last year so yeah, not a good fit for CHANEL.
The couture show from last year became viral only because of the makeup and it made an impact only among the few insiders who were / are tired of minimalism and quiet luxury. Funny thing, these people praised Galliano for going back to his original extravaganza as per Dior in the 2000's but completely snubbed and ignored Roberto Cavalli's passing, another pillar of the early 2000 eurotrash amongside Donatella Versace (when she was actually good) and Dolce & Gabbana. Talking about double standards.
With Balmain turning into another merchandise product oriented brand pre-pandemic, maximalism was officially dead and not everyone is into Phoebe Philo and her knock off dupes.
Dior pre 2007 was basically drag queen couture with Dior oblique logo merchandise stuff (worse than Maria Grazia), after 2007 the inspiration and the visuals became weaker and weaker after season and couture shows turned into an endless parade of tulle overload and big ball gowns a la Marie Antoinette. Maria Grazia loves her greco-roman silhouette, but at least those kind of dresses sell...
No way someone like Galliano could be able to handle the pressure and stress of releasing 6 full collections per year for a corporate brand like CHANEL.