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Beautiful dress and great photo but Edie looks very drained. I know it's what she is known for but even if JG is not at Galliano, that's not the image i have of the brand.
Maybe it represents what the brand is 2016: Drained!
I also love the image! Reminds me of fashion shots around the millenium era. But my God, get rid of that awful art direction. It looks like an invite, is this intentional?
So bad. And I can admit that I'm biased because I already don't particualarly care for Edie anyway, nepotism aside, but she is not suited for this brand at all, regardless of whether or not Galliano is in charge. The picture itslef just isn't working for me. I'll echo the "drained" statements mentioned before.
I know he was never a huge advertiser but I find these new ads pretentious and quite frankly, boring and ineffective. His old ads were bold and really represent his brand they way it should have been. The John Galliano brand is now the equivalent of an old neutered dog.
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