Video campaign directed by Oscar-nominated film maker Luca Guadagnino. The fashion film Life In Technicolor, set in the streets of Milan, was inspired by Alfred Hitchcock’s movies. The campaign fuses brand’s heritage of artistic artisanship with technical innovation. The story of SS21 collection, that was homage to both Hollywood and the city of Milan, is a masterpiece of suspenseful refinement. (malemodelscene.net)
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