Jones New York F/W 10.11 by Annie Leibovitz

Discussion in 'Vintage Ads' started by AgrenateD, Aug 13, 2010.

  1. AgrenateD

    AgrenateD Active Member

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    ph: Annie Leibovitz
    creative director: Raul Martinez
    stylist: Lori Goldstein
    hair: Jimmy Paul
    makeup: Gucci Westman


    [​IMG] [​IMG] [​IMG] [​IMG]
    [​IMG]
    jny.com

    video here.
     
  2. TaylorBinque

    TaylorBinque Well-Known Member

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    I really enjoy the ads though it has the editorial-esque feeling and the models look so like mannequin. But the color is beautiful.
     
  3. testinofan

    testinofan ███████████████

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    Thankss i like the change
     
  4. VogueGirl8910

    VogueGirl8910 Well-Known Member

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    Wonderful ads.
     
  5. elsaskywalker

    elsaskywalker -- aGGravaTion de caS --

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    That's truelly original, like it.
     
  6. hysteria

    hysteria New Member

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    This is not, what I exactly expected, but I think it's better than previous seasons.
     
  7. BambieYs

    BambieYs New Member

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    The add is to messy, there are way to many models... how are you ever going to focuss on the product? It's like shopping in a huge department store full of clothes, all sticking to eachother, they are all going to look the same, and not interesting anymore, unless you show less clothing... in this case show less models with clothing :smile:
     
  8. ALAUU

    ALAUU New Member

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    ^ I somewhat agree, but this is shot in Grand Central Station which is always crowded with people, so maybe they were taking influence from that and used a lot of models to portray an image of a bunch of busy workers traveling through Grand Central while wearing Jones NY. I like it but I wish they would release a list of all of the models used.
     
  9. mikel

    mikel Well-Known Member

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    Gorgeous stuff and great cast.
     
  10. ad041715

    ad041715 New Member

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    Terrific! Love the setting and the lighting.
     
  11. cottonmouth13

    cottonmouth13 Well-Known Member

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    Perfect! Love the cast! Stammy, Rhoda, Stegner and Soukupova! :woot:
     
  12. Mchunu

    Mchunu New Member

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    Amazing light, but that's pretty much it. Having all the elements to be a total knockout campaign, it all falls flat. I like that it looks like the ending to an epic film but Leibovitz managed to make all these girls look as lifeless as can be. For someone who's renowned as a portrait photographer, she certainly does always bring out the worse in people. Not great use of the scene, the models look like clones in some strange sci-fi movie about aliens/robots taking over human life. Jones New York is an American brand directed mainly toward corporate America, so the ad does speak pretty loudly in that sense. The first wideview shot is the only one that works, to me. Typically, I'm partial to photographs that have a very cinematic quality, but I just cannot love this.

    Nice try Annie, but it could be much better. :innocent:
     
  13. Tigertonio

    Tigertonio External Optimist

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    I think they are strong and effective, especially the first two if placed in magazines in the order that's shown here. The first one is "epic" for me and I am immediately trying to figure out who the faces are. The second one is close-up and I'm recognizing people. But due to the blank faces, my attention is also drawn to what they are wearing. I'm excited about seeing these ads in print.
     
  14. agee

    agee Active Member

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    I think that the ad works for the product and target market. Although to be honest I don't know why they went to the expense of hiring top (but still virtually unknown to the general public) models for this shoot. I think the same effect and power could have been achieved with non-top models, in fact it may have been slightly better because maybe they would have thought to swap out 2-4 of the female models with older female models.
     
  15. fujiko

    fujiko New Member

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    Have You see this ads inside a mag? If yes which?
     
  16. Tigertonio

    Tigertonio External Optimist

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    The first ad is in the September issue of Elle USA. Vogue USA will likely have more (if not all) the ads in its September issue.
     
  17. fujiko

    fujiko New Member

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    Thanks a lot for the info.
     
  18. Rosalinde

    Rosalinde Active Member

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    [​IMG][​IMG]

    imgmodelsblog
     
  19. agee

    agee Active Member

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    The first picture is also in the September issue of US Harper's Bazaar.
     
  20. diesanni

    diesanni New Member

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    Well, we can start a list. :wink: I spot Jessica Stam, Julia Stegner, Vanessa Hegelmaier and Heidi Mount. Hilary Rhoda and Hana Soukupova have also been mentioned.
     
    #20 diesanni, Aug 30, 2010
    Last edited by moderator : Aug 30, 2010

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