Juicy Couture S/S 2015 : Edita Vilkeviciute by Hans Feurer

[khyrk]

The world of Juicy Couture has always revolved around So Cal cool, so it’s fitting that the brand took its Spring campaign to Palm Springs to create a sun-soaked fantasy. Edita Vilkeviciute stars as the ultimate Juicy-beauty, clad in Carlyn Cerf de Dudzeele-styled body conscious prints and patterns as she poses poolside. Hans Feurer shoots in his signature style filled with color, motion, and exuberant energy. The campaign comes to life in directors Tarik Malak & Timothy Douglas’ fast-paced film shot using cameras attached to drones. The behind the scenes tech is cutting edge and complex, but the film itself is easy breezy; Edita makes LA life look effortless, even as she lives it in reverse.


Model – Edita Vilkeviciute (DNA)
Campaign photography by Hans Feurer (Andre-Werther Artist Management)
Film/Directing by Tarik Malak & Timothy Douglas
Styling by Carlyne Cerf De Dudzeele
Creative Direction by Roi Elfassy
Makeup by Fredrik Stambro
Hair by Ward Stegerhoek
Casting by Anita Bitton (Establishment Casting)
Location – Palm Springs

Full campaign here

models

 

[VogueGirl8910]

Tacky, what a waste of Feurer.

 

[Benn98]

Tacky, what a waste of Feurer.

Absolutely!! Reminds me of Adriana's editorial for Vogue Paris under Carine. Of course this is much better because Edita looks so hot and youthful here. I know it's JC, but it seems like they're going more overboard each season.

 

[orchidee]

Edita looks beautiful as always. But I thought JC were going out of business?

 

[CATO]

Dej vu - the 80's are back

 

[narcyza]

I love Edita she is so perfect.. but this clothes are awful! Even Edita looks cheap..

 

[kokobombon]

You hired Feuer, make him shoot in the beach or somewhere with nature around!
the clothes are tacky as usual but Edita looks like a glamazon

 

[testinofan]

Very summer i like