
Few announcements generated more genuine enthusiasm around the Style.com office than the news this past March of Uniqlo’s collaboration with Lemaire’s Sarah-Linh Tran and Christophe Lemaire. The duo’s brand of sensual understatement is trending at One World Trade Center—and in fashion in general. In advance of tomorrow’s Paris preview of the upcoming Uniqlo and Lemaire Fall collections for women and men, they’ve shared the first images from the new Alasdair McLellan-lensed campaign with Style.com. The concept, as Lemaire and Tran explained it, is the contrast of in and out, of home-wear and outerwear. “They’re comfortable clothes, warm, very comfy, but chic enough to go out in,” Lemaire said. As these photos reveal, the designers put a big emphasis on knits, in both cashmere and lambswool. “Basic is an overused term in fashion, but at the end of the day, it’s quite true, quite right,” Lemaire added. “Pieces that you need, pieces that you want—that’s what we tried to do.” Judge for yourselves with these four exclusive pics. The collection launches in stores and online in early October.