FashionCapital
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New face at IMG...must be Indian/Bengali.
IMG NY






IMG NY
MONI Dutta is India's answer to Gemma Ward.
Dutta's modelling career has skyrocketed since she graced the cover of the launch issue of Vogue India along with five other supermodels, including the Australian Ms Ward.
“When Vogue called me I couldn't believe it, it's every girl's dream to be on the cover, and there I was with five of the most beautiful girls in the world,” Ms Dutta said.
The Indian beauty has jetted into Australia as a special guest model of Australian Fashion Week, following her recent signing to IMG Models, part of the company that owns AFW.
Daria Werbowy, Shalom Harlow, Gisele Bundchen and Ms Ward are among the models represented by IMG, the largest modelling agency in the world, and Ms Dutta is hoping for similar success _ starting in Australia.
“Being signed by IMG is like when you dream of something and you wait for years and years and then suddenly it's in your hands,” Ms Dutta said. “I'm so excited but very stressed because it's my first show in Australia and I have to give 100 per cent.”
The 22-year-old was discovered by IMG's women's development department head David Cunningham in India as part of a concerted campaign to add racial diversity to the company's roster of models.
“Moni is so exotically beautiful, she's representing the new, more internationally reflective face of fashion,” said Simon Lock, founder of AFW and head of IMG models and fashion Asia Pacific.
The new face of fashion is a direct response to the demands of global brands that want to penetrate the lucrative Asia-Pacific markets such as India and China.
“They want to have a more reflective beauty in their advertising, to more directly relate to consumers through the models and fashion ambassadors that are endorsing their products,” Mr Lock said.
“We are seeing a growth in demand for Asian faces in advertising, promotion and marketing, so our strategy with IMG Models is to have a better-rounded portfolio of girls to choose from.”
The new strategy dovetails with IMG's other interests in the Asia-Pacific; it owns Lakme Fashion Week in Mumbai, Luxury Week in Hong Kong, the Eco Style event in Kuala Lumpur and for the past three years has produced the Singapore Fashion Festival.
“It's a huge growth area for us,” Mr Lock said.
I know, but that's how IMG spelled it--I didn't really know how to change the thread titleI believe you have misspelled her name. It is actually Monikangana Dutta.
She is from India, and is half-Assamese and half-Marathi.
Monikangana's Elle India Covers - , June 2007 and November 2007
source for covers: ellenow.com
I'm really excited to see the IMG showpackages this time around because I wonder what Kangana's card will look like. I hope they've shot something new for her.
Ensemble
Models: Kangana Dutta, Lakshmi Menon & ??
Image Credit | Scanned by me from Vogue India