KARL by Karl Lagerfeld : Abbey, Anja, Arizona, Saskia & Sui by Karl Lagerfeld

[Zephons]

screenshot by me from net-a-porter.com

 

[justaguy]

Very cool! Thanks for posting!

 

[Zephons]

sorry, I forgot to put S/S 2012 to the title...

 

[jermaineho]

Arizona should pose in the front

 

[Ives927]

Arizona shouldn't even be there. Especially with the soccer mom hair.

I love that Karl loves Sui He.

 

[FashionPower]

I am sorry but can someone please explain me who suggested Arizona to get that awful hair?she looks terrible

 

[Street_a_Licious]

that's not an ad campaign tho, is it?

 

[TeeVanity]

I like it, great cast!

 

[Zephons]

^^ It is, it has full credits on the website:

Photography by Karl Lagerfeld
Styling by Karl Temper
Video Director: Barnaby Roper
Creative Director: Trey Laird
Hair: Odile Gilbert
Makeup: Emmanuel Sammartino

net-a-porter.com

 

[Zephons]

 

[tarsha]

FREEZE FRAME: Although Karl Lagerfeld’s marketing assault in support of his new masstige line Karl, which debuted on Net-a-porter.com Wednesday, is largely digital, the German-born designer loves paper too much to ignore print. The campaign, shot by Lagerfeld and featuring models including Anja Rubik, is to break in the March issues of Vanity Fair and Vogue. Outdoor placements in France are to follow next month, according to a spokeswoman.

wwd.com

 

[Donatello89]

it looks a bit like an H&M campaign, so to me it looks cheap

 

[jeremydante]

the images are cheap & horrible- unflattering lighting & the clothes look absolutely cheap. but in the video, which seemingly was produced through ruth hogben; the clothes are presented in a much more 'fashionable' way. karl definitely has a signature style, one that can often get played out due to overexposure & constant visibility. but the video is really what drives this collection. the entire concept of it, the cast- it's all predictable. from a marketing stand point, it would be in their best interest to run the commercially globally, on television with motion advertising on major fashion sites like style.com, WWD & vogue.com. but they'll likely put all the advertising into print, which is where the downfall is. w

 

[Legolas]

the video was great... till Karl appeared at the end, my 5 years old nephew saw me watching this and asked me: why that grandma appeared at the end?

 

[SabrinaNicole]

it looks a bit like an H&M campaign, so to me it looks cheap

Yeah that was my assumption, couldn't believe it was at net- a- porter.

 

[ParisFashionMuse]

looks like an Asia campaign

 

[quiinA]

Some t-shirts, which are already sold out, are really cool! The white ones with his silhouette would look awesome with some black leather shorts..
Shame they are already gone

 

[Crying Diamonds]

I think someone needs to calm down with the feathering on photoshop.

 

[tarsha]

 

[limejuice]

It looks very cheap. I dont like it