STEPPING OUT: Sigerson Morrison is rolling out its first ad campaign in February fashion magazines, thanks to a cash infusion from Marc Fisher LLC, a Greenwich, Conn.-based footwear firm that purchased a majority stake more than a year ago. A spokeswoman noted the media buy will "start small," adding that the company plans to allocate $500,000 a season. The first images, which were shot by Fabien Baron and styled by Karl Templer, will be seen in Vogue, and internationally in Paris Vogue, Italian Vogue, Japanese Vogue, Another and i-D. Baron also worked on creating a new brand identity for the company. "The moment we decided to grow in this direction, we thought of Fabien," said Kari Sigerson and Miranda Morrison. "We knew he and his talented team would help us find the visual language to explain to the indoctrinated who we are and what we are about. We also knew that he would give us the most amazing images that would be perfect for us." Baron also encouraged the brand to feature German model Hartje Andresen in the ads. "He really pushed for her, so we said yes. I mean, how do you say no to Fabien?"
