Kate Spade S/S 2019 : Kiki, Julia & Sadie by Tim Walker

[Benn98]

As in Kiki Layne, Julia Garner and Sadie Sink!



TIM WALKER RETURNS TO KATE SPADE FOR SPRING 2019 CAMPAIGN

written by Charles Manning January 16, 2019

It’s a new day at Kate Spade, as the brand unveils their first campaign under the leadership of their new creative director, Nicola Glass. Shot by British fashion photographer Tim Walker and styled by W Magazine style director Sara Moonves, the campaign features American actors Julia Garner (Ozark, The Americans), Sadie Sink (Stranger Things), and Kiki Layne (If Beale Street Could Talk).

“When I joined the brand in January [2018], I started by looking backwards before I looked forwards,” said Glass. “I designed my first collection [spring 2019] with the brand’s core DNA in mind. There truly was so much opportunity to examine and refine the existing codes of the house and to create new ones. I was particularly inspired by the early ad campaigns shot by Tim Walker, who shot for the brand from 1999-2006 under Kate and Andy Spade. I loved how he played with perspective and proportions. There was always something a little off that was witty and made you smile. The women in the campaigns conveyed a sense of individuality – they were optimistic, free-spirited and happy.”

Walker is on board to shoot all the brand’s campaigns throughout the year, so there are plenty more weird and wonderful images still to come. Can’t wait!

Fashionweekdaily.com

 

[RMDV]

Kind of reminds me of miu miu.. maybe it's just julia garner

 

[SophiaVB]

I thought the same re: miu miu

 

[khyrk]

Fun. Made me miss his Mulberry campaigns.

 

[ellastica]

Kate's campaign images of the late 90s and 00 exuded class and a quiet, self-assured sophistication.

this campaign on the other hand reeks of teenage uncertainty and confusion. a desire to hide behind loud fashion while desperately seeking attention. the bags they're trying to promote are getting drowned out by the eyesore clash of prints.

This doesn't even look like Tim Walker. it's Tim simply working tired, Tim Walker tropes. What is it about the current fashion environment that seems to suck the soul and essence out of once consistently magical image makers such as Tim? Apparently the Kate Spade customer base is much younger in 2019?

It's strange reading about how this creative head needed to access the kate spade archives to learn about the brand when I sourced these images from the pages of VOGUE, HB, NYLON for decorating my teenage bedroom walls. Theatrics and tackiness was the antithesis of the kate spade brand. Whimsy yes but also simplicity and practicality but never excess. this new creative director completely misses the mark.