Kenzo comes back...

[softgrey]

from wwd...
Friday, January 07, 2005

BOTTOMS UP: It’s easy to work up a thirst when you come out of retirement and launch a new fashion brand. At least it seems that way for Kenzo Takada, who four years ago “retired” the now LVMH Moët Hennessy Louis Vuitton-owned Kenzo house he founded only to return last year with a line called Gokan Kobo. The energetic Japanese-born, Paris-based designer has created special packaging for cans and bottles of Coca-Cola Light (that’s French for Diet Coke) that are emblazoned with hearts and “love.” The drinks — to be sold in France and Holland — also feature the flower that is Takada’s family seal and the symbol he uses for Gokan Kobo. Takada plans to open his first Gokan Kobo boutique in the former Kugel antiques gallery on the Rue Saint Honoré some time this spring.

 

[strawberry daiquiri]

He must have missed Matthew Williamson designing glass bottles for full-fat Coke.

 

[Spacemiu]

Thats good, I think now is the right time in fashion for him to return.

 

[faust]

Cool! Thanks for the good news, Softie.

 

[Scott]

The Belgians have done that too...the Coke Lite designed cans.They were brilliant too!

 

[Arturo21]

Isn't Diet Coke called Coca-Cola Lite everywhere else but the U.S.A., incl. France?

I can't wait to see his new collections!

 

[pradaesk]

thanks for the news, softgrey!
I am curious about the comeback.

 

[Scott]

Isn't Diet Coke called Coca-Cola Lite everywhere else but the U.S.A., incl. France?

I can't wait to see his new collections!

Actually,I think in the UK its called Diet Coke as well. The continent though,yes.

 

[Arturo21]

Actually,I think in the UK its called Diet Coke as well. The continent though,yes.

Also in South America

Anyway, back to fashion

 

[softgrey]

you're welcome faust and pradaesk...

 

[raijin]

I've only seen what Antonio has done for the Kenzo label (didn't like the menswear too much) so, It will be interesting to see Kenzo's designs.

 

[n8-]

Kenzo has some pretty good stuff, so im glad he is making a comeback

 

[Spacemiu]

I was quite shocked when is aw teh Bernhard Willhelm coke can, it seems so out of place, but sort of fiting.

 

[Scott]

I guess but the Coke Lite company is very popular in its support of design. They do it every year in Belgium from what I've been told. Last year was all Belgian photographers. Those who may know of her catwalk images,Etienne Tordoir designed one. They actually sell these cola's which I find quite cool...save them as collector's items.

I doubt this kind of thing would ever happen in our coporate un-original,anti-creative state. But of course,they do love ripping off indie musicians such as Goldfrapp for their commercials...irony at its worst.

 

[brian]

I doubt this kind of thing would ever happen in our coporate un-original,anti-creative state. But of course,they do love ripping off indie musicians such as Goldfrapp for their commercials...irony at its worst.

sad but true.