That's the point indeed.
Any high fashion brand is based upon the idea of exclusivity and the exclusive world of beauty, success and relevancy you can access only if you buy that specific item (bag, shoe, coat, perfume, skincare, sunglasses) that is marked up from 10x to 50x.
Just my two cents on brands that are ALMOST worth your money and general discussion to provide info for further discussion:
- Reay to wear: Brunello Cucinelli (great welfare for artisians and craftsman with real made in italy antics)
- Bags: Bottega Veneta (intrecciato craftsmanship), Bvlgari (great raw material quality and hardware)
- Sunglasses: unfortunately none, it's one of the business units that have the greatest delta between production costs and selling price (unless you're going for polarized lens or prescription). Really no big difference in a mass produced CHANEL sunglasses from Luxottica and something from Shein...it's just plastic and acetate at the end of the day.
- Jewelry: the delta is lower for fully gold items due to the great raw material cost. A love Cartier bracelet in medium size is made of 36 grams of 18k gold, that's roughly 2000 Eur of raw material. Bracelet is sold at 8500 Eur, so roughly 5x...quite a stark difference compared to a timeless classic from CHANEL sold at 11000 Eur out of 200 Eur of production costs (50x!!!).
Anything else is just a scam.
I kinda disagree with Cucinelli, what's the point of craftmanship if you end up looking like your grandpa at Gstaad, or worse Megève ? Better go to Visvim then.
For menswear: I would nominate Husbands Paris, Issey Miyake as mentionned above, Auralee
For mens and women shoes; Manolo Blahnik of course, especially if, like me, you only buy them on sales.
Perfumes: definitely Serge Lutens, Frédéric Malle sometimes, not Kurkdjian.
For men jeans: Momotaro jeans are worth every cent, including the exclusive line (cashmere or silk mixed with cotton); I have not found the construction with waistband curtains on jeans anywhere else, so the belt area does not rub on the skin and that's a life changer, you don't want to go to other jeans after.
Branded jewelry: I find the disconnection between raw materials and prices in branded jewelry off-putting, especially anything with diamonds pavés. Those are worth $100 but sold $ 6,000 more.
High-jewelry: never buy first-hand.
Watches: simple Rolex Oyster Perpetual in steel are still worthy of the money: they will cost less than a Chanel jacket (!!!) and will last 50 years without maintenance and no need to baby them. Just choose the right size. I would stay away from gold - too weak metal, always dirty - and specialty watches - those overpriced diving or chronographe watches that nobody actually use to dive or horse/car-racing, so you end up looking like a tool.
For womenswear I have absolutely no idea, because there are many more factors in womens spending patterns than in mens' ones.